National Laser Sales Manager

ABOUT THE COMPANY:

Description

Flow International Corporation, a Shape Technologies Group company, is a global leader in advanced cutting and forming solutions, including ultrahigh-pressure waterjet, fiber laser, and press brake technologies.
Building on decades of innovation and engineering expertise, Flow delivers solutions that help manufacturers and fabricators cut faster, form smarter, and achieve exceptional results. Committed to innovation, reliability, and unmatched customer support, Flow serves a wide range of industries worldwide.

What It’s Like to Work Here

At Flow, we foster a culture of innovation, collaboration, and respect. We take on real manufacturing challenges, push technology forward, and hold ourselves to a high standard. Here, your ideas matter and your work make a measurable impact on our products, our customers, and the industries we serve.

  What We Offer

We offer competitive compensation and a comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, life and disability insurance, education reimbursement, and global opportunities for career development.

ROLE

The National Laser Sales Manager is responsible for supporting the national rollout, adoption, and revenue growth of laser systems across North America. This role serves as a laser subject-matter expert and front-line sales leader, working in close collaboration with Regional Business Managers (RBMs) and Regional Sales Representatives (RSRs) to generate demand, support complex sales cycles, and close laser system opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Support Flow in the Rollout of Laser Systems:

• Conduct live demonstrations, evaluations, and customer presentations showcasing laser system capabilities and applications


• Provide product and application expertise to support smooth integration of laser systems into customer operations


• Assist customers in developing and optimizing laser parameters, processes, and system configurations for various materials and applications


• Collaborate with engineering, service, and applications teams to refine laser performance, process efficiency, and customer outcomes


• Provide advanced technical and application support to the sales team and customers, including troubleshooting and solution development


• Act as a national laser expert supporting RBMs and RSRs during complex or high-value sales opportunities


• Maintain strong relationships with vendors and partners providing complementary laser-related equipment, automation, or accessories

2. Generate New Leads and Close Sale Opportunities:

• Identify prospective laser customers nationwide using external databases, market intelligence tools, and industry insights


• Analyze market data and application trends to target high-potential industries and laser applications


• Qualify laser sales opportunities based on budget, timing, technical fit, and decision-making readiness; categorize leads as A, B, or C


• Work jointly with RBMs and RSRs to advance, manage, and close qualified laser opportunities


• Participate directly in front-line selling activities, including negotiations and order closing


• Maintain accurate documentation of all leads, opportunities, and activities in the CRM system


• Support marketing initiatives and national campaigns to convert generated leads into closed laser system sales

QUALIFICATIONS

EDUCATION:

• Bachelor’s degree in Engineering, Mechanical Design, or a related field, or equivalent work experience.

EXPERIENCE:

• Minimum 10+ years of experience selling laser systems , with a documented history of success


• Deep technical and application-level expertise in laser technology


• Proven ability to close complex, high-value capital equipment sales


• Strong collaboration skills with regional sales teams and cross-functional partners


• Excellent communication, presentation, and negotiation skills


• Willingness to travel extensively across North America

SKILLS:

• Excellent communication and presentation skills for technical and executive audiences.


• Strong problem-solving and consultative sales abilities.


• Ability to work effectively across engineering, production, and sales teams.


• Proficiency in Microsoft Office Suite and CRM tools.


• Excellent organizational and time management skills.

COMPENSATION & BENEFITS

• Base Compensation: $100,000–$115,000, depending on experience


• Incentives: Eligible for commission plan


• Comprehensive benefits package, including medical, dental, vision, and life insurance


• 401(k) plan with company matching contributions


• Paid time off (PTO) and disability insurance


• Tuition reimbursement for approved educational programs


• Ongoing career development and training opportunities

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is occasionally required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.