Product Manager

Product Manager

GC America is seeking a strategic, analytical, and collaborative product manager to support its growing dental product portfolio. This role owns the product management lifecycle across both upstream and downstream activities, with a primary focus on upstream product launch readiness, market opportunity assessment, product positioning, launch planning, and cross-functional execution.

The product manager will partner closely with sales, marketing communications, education, operations, finance, r&d, kols, and global stakeholders to translate market insights into launch strategies, sales enablement tools, forecasting inputs, and business plans that support portfolio growth, customer adoption, and long-term commercial success.

GC America is recruiting for product manager opportunities supporting key product portfolios, including preventative/mi, restorative, digital materials, and future new product launch initiatives. Candidates may be considered for various product lines based on experience, industry expertise, and business needs.

Essential duties & responsibilities

Upstream product strategy & launch planning

· Lead upstream product management activities, including market opportunity assessment, customer needs analysis, product positioning, launch readiness, and commercialization planning.

· Develop product launch strategies, business cases, product requirements, value propositions, and launch plans for assigned product portfolios.

· Partner with r&d, global product teams, education, regulatory, operations, and commercial stakeholders to align product launch needs, timelines, risks, and success measures.

· Define launch objectives, kpis, strategic priorities, and growth initiatives to support product adoption and portfolio performance.

Downstream product & go-to-market execution

· Execute downstream product management activities, including go-to-market planning, promotional support, field readiness, campaign input, and lifecycle management.

· Collaborate with marketing communications to support messaging, brand awareness, lead generation, digital campaigns, and product education initiatives.

· Partner with sales and education teams to support customer acquisition, key account growth, product adoption, and sales effectiveness.

· Monitor market trends, competitive activity, customer feedback, and product performance to identify growth opportunities and corrective actions.

Forecasting, inventory & business performance

· Develop and maintain product-level sales forecasts, launch forecasts, demand assumptions, and inventory planning inputs in partnership with sales, finance, operations, and supply chain.

· Analyze sales performance, market data, crm insights, customer adoption, and product profitability to inform business recommendations.

· Support budgeting, roi analysis, sku rationalization, portfolio lifecycle decisions, and growth planning for assigned product categories.

· Proactively identify risks related to demand, inventory availability, launch timing, and sales execution, and recommend mitigation plans.

Sales enablement, crm & commercial tools

· Develop and maintain sales enablement tools, including launch playbooks, product training materials, competitive positioning guides, objection handling resources, presentations, sell sheets, and customer-facing tools.

· Effectively use crm tools to track opportunities, customer activity, sales initiatives, campaign performance, and field feedback; salesforce experience is preferred.

· Translate product strategy into clear field communication, launch training, and actionable tools that help sales teams engage customers and accelerate adoption.

· Partner with sales leadership to identify enablement gaps and continuously improve tools, messaging, and field readiness.

KoL, customer & stakeholder communications

· Build and maintain effective communications with key opinion leaders (koLs), customers, clinicians, educators, and internal stakeholders to gather insights and support product strategy.

· Collaborate with education and koL teams to support advisory boards, product evaluations, educational programs, speaker preparation, and relationship development.

· Represent the voice of customer and voice of field in product planning, launch readiness, messaging, training, and portfolio optimization activities.

AI, analytics & strategic planning

· Use ai-enabled tools and digital platforms to improve research, analysis, content development, sales enablement, planning, productivity, and decision support.

· Apply structured strategic planning methods to define market priorities, launch roadmaps, competitive responses, growth opportunities, and resource recommendations.

· Create clear business recommendations, presentations, and decision support materials for cross-functional stakeholders and leadership.

Cross-functional collaboration & events

· Operate effectively within a matrix organization while collaborating with local and global stakeholders.

· Participate in product launch meetings, customer visits, major conferences, educational events, internal trainings, and industry meetings as needed.

· Perform additional duties and responsibilities as assigned.

Requirements

Minimum qualifications

· Bachelor's degree in marketing, business, life sciences, dentistry, or related field; MBA preferred.

· 3–5+ years of product management, product marketing, upstream marketing, commercial marketing, or related business experience.

· Demonstrated experience supporting product launches, go-to-market initiatives, or commercialization planning.

· Strong analytical capability, including experience with sales forecasting, inventory planning inputs, business performance analysis, and market data interpretation.

· Ability to develop sales enablement tools and communicate product strategy clearly to sales, education, and customer-facing teams.

· Effective communication skills with koLs, customers, cross-functional partners, and leadership stakeholders.

· Ability to manage multiple priorities in a fast-paced matrix environment with strong organization, project management, and follow-through.

· Proficiency with microsoft office applications and ai-enabled productivity or analysis tools.

Preferred qualifications

· Dental industry, healthcare, medical device, clinical, or professional products experience preferred.

· Experience with crm tools; salesforce experience preferred.

· Experience working with koLs, advisory boards, customer education, field sales, and/or sales training teams.

· Knowledge of restorative, preventative, digital materials, or other dental product categories preferred.

· Experience analyzing crm data, market data, and sales trends to develop strategic business recommendations.

· Comfort using ai tools to support research, content development, analysis, workflow efficiency, and sales enablement deliverables.