Senior Product Marketing Manager

Overview Talent Acquisition Specialist @IFG | Hiring for - Gaming, Tech, Digital, Legal and Construction talent across US and Canada. Let's Connect for future… Job Description You’ll be joining a digitally driven B2B performance marketing team focused on delivering relevant, personalized, and world-class customer journeys. This is a chance to lead marketing strategy, leverage AI, and collaborate across channels to engage customers and improve their experience with flagship products. Why this role stands out High visibility & impact – Own the strategy for customer journeys across digital marketing channels. Innovation-driven – Work on campaigns that integrate AI, performance marketing, and data insights. Collaboration at scale – Partner with top marketing, analytics, and engineering teams to drive measurable results. Customer obsession – Represent the customer’s voice and shape experiences that truly delight. Role Highlights Lead the holistic customer-first strategy across the funnel for commercial products. Define annual marketing goals and deliver against performance metrics. Oversee multi-channel campaign planning and execution (in-product, email, paid, etc.). Own performance reporting, storytelling, and leadership presentations. Champion customer experience improvements using insights and analytics. What we’re looking for 8+ years of digital marketing experience in B2B environments. Strong campaign strategy and execution skills across multiple marketing channels. Ability to influence without authority, work cross-functionally, and deliver with precision. Executive presence and communication skills to present to senior stakeholders. Apply today and help shape world-class customer journeys that make a global impact! Seniority level Mid-Senior level Employment type Contract Job function Marketing, Product Management, and Information Technology Industries Marketing Services, IT Services and IT Consulting, and Staffing and Recruiting #J-18808-Ljbffr IFG - International Financial Group