Business Development Program Analyst

BBB National Programs

BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.

Business Development Program Analyst

**This role requires a minimum of three in-office days per week in McLean, VA to perform the essential functions of the position.

WHO WE ARE

We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. As the home of U.S. independent industry self-regulation, we are currently operating more than twenty globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. Our programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. We continue to evolve our work and grow our impact by providing business guidance and fostering best practices in areas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.

ABOUT OUR NATIONAL PARTNERS

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business. National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising, and support our work as the leading voice for industry self-regulation.

YOUR IMPACT

The Business Development Program Analyst turns data and research into insight that drives National Partner growth, retention, and sponsorship strategy. Working directly with the Vice President and partnering with Directors and Managers across the Business Development and National Partner team, this role is central to the successful execution of membership growth, partner engagement, and sponsorship initiatives.

The analyst owns the team’s data, research, and reporting—ensuring CRM integrity, uncovering and prioritizing new opportunities, and translating findings into clear recommendations for leadership. This role requires an analytical, detail-oriented, and proactive individual who is comfortable working independently while collaborating across multiple stakeholders.

The ideal candidate is curious, resourceful, and eager to learn, with strong research and analytical capabilities and a desire to contribute to business development and membership growth efforts.

Essential Duties and Responsibilities

CRM, Data & Reporting

• Own the accuracy and integrity of data within the CRM system
• Perform regular data audits, cleanup, and enrichment to support effective outreach and reporting
• Build and maintain weekly and ad hoc reports and dashboards to support membership, retention, and business development activities
• Serve as a CRM resource for the team, including onboarding and training support for new users

Market & Prospect Research

• Conduct in-depth research to identify prospective National Partners, sponsors, and key industry contacts
• Build and maintain prospect lists, including detailed profiles of organizations and decision-makers
• Segment target industries and organizations to identify trends and prioritize opportunities aligned with growth strategy
• Demonstrate curiosity and initiative in uncovering new opportunities and insights

Pipeline & Performance Analysis (approx. 20%)

• Analyze National Partner acquisition, renewal, and retention trends, and flag at-risk partners
• Track pipeline performance, including conversion rates, win rates, and revenue forecasts
• Measure the effectiveness of outreach and digital campaigns related to partner and sponsor acquisition, and recommend adjustments
• Assess sponsorship and event ROI and National Partner engagement levels
• Translate findings into concise briefs, presentations, and recommendations for leadership

Outreach & Proposal Support

• Execute targeted outreach campaigns, including email communications and follow-ups
• Draft proposals, pitch materials, and customized outreach content informed by prospect research
• Track outreach activities and engagement metrics within the CRM

Partner Engagement & Events

• Support engagement activities and communications for existing National Partners
• Coordinate onboarding for new National Partners
• Use engagement data to identify opportunities to strengthen partner relationships
• Support planning and execution of events and sponsorships, including pre-event materials and on-site coordination as needed
• Identify and research sponsorship prospects

Team Operations

• Coordinate team workflows, track priorities, and ensure timely follow-up on key initiatives
• Prepare briefing materials for leadership meetings and external engagements, and capture action items

WHAT YOU WILL BRING

Must have:

• Bachelor’s degree or equivalent experience
• 1-3 years of relevant professional experience
• Exceptional attention to detail and organizational skills
• Strong research and analytical capabilities, with a track record of turning data and research into actionable recommendations
• Excellent written and verbal communication skills
• Ability to manage multiple priorities and work independently
• Advanced Excel skills (e.g., pivot tables, lookups, data cleanup) and proficiency in Word and PowerPoint
• Experience with CRM systems (e.g., HubSpot, Microsoft Dynamics), including building reports

Let us know if you have:

• Experience in a nonprofit, membership-based, or professional services environment
• Exposure to business development, sales, or partnership support functions
• Experience supporting senior leadership
• Experience with data visualization tools (e.g., Power BI, Tableau)
• Familiarity with prospecting tools (e.g., LinkedIn Sales Navigator, ZoomInfo)
• Experience using AI tools to support research and analysis

WHAT WE OFFER:

At BBB National Programs, we bring a growth mindset as we advance our mission and strive to foster trust, innovation, and competition in the marketplace, while cultivating a team of talented and engaged professionals who seek out new challenges and opportunities to catalyze our progress. We are an inclusive organization, bringing a dynamic environment that supports our employees and the meaningful work we do.

Health & Welfare Benefits : You will be offered a comprehensive plan offering health, dental and vision plans, paid short-term disability insurance, and life insurance.

Financial Well-Being : Build your retirement savings with our 401k plan matching up to 7% of your contributions.

Time Off : You will have flexibility for the time you need off from work. We offer a variety of plans including vacation, personal, and wellness leave.

Wellness : We promote physical and mental wellness by providing a fully equipped on-site fitness center in our offices and an employee assistance program.

Environment : Our modern headquarters in McLean, VA, and our office in New York, NY provide the space for creativity and collaboration, and the technology resources so you can be at your best. We believe that an inclusive workforce is a strength in fulfilling our mission.

The anticipated hiring range for this position is $60,000 to $65,000 annually. Actual compensation will be based on relevant experience, skills, education, and other job-related factors.

BBB National Programs is Great Place to Work® Certified and has been named as a Best Place to Work for Working Daughters.

BBB National Programs is proud to be an equal employment opportunity employer.