Marketing Specialist

Overview Berger Holding GmbH & Co. KG has been committed to the philosophy of precision in perfection for over 70 years. Established in 1955, the company has continuously driven innovation and excellence in manufacturing. Today, Berger Holding is recognized as the world's largest full-service producer of precision turned and milled parts, operating as a family-owned enterprise. The company serves a diverse clientele across the automotive industry, mechanical engineering, and aerospace sectors, earning a reputation for meticulous craftsmanship and high-quality standards. Employees are valued for their dedication to precision and creativity, contributing to shaping the future of manufacturing. The organization fosters a familial work environment and offers numerous opportunities for professional development, making it an attractive workplace for ambitious professionals seeking to make a meaningful impact in their field. About the Role We are seeking a highly motivated and strategic Corporate Marketing Specialist to join our team at our Memmingen location. In this pivotal role, you will develop and execute integrated marketing strategies tailored to the B2B environment, focusing on strengthening our corporate and employer brand. Your responsibilities will include planning and implementing targeted marketing campaigns across digital and traditional channels, creating compelling content for our website, social media platforms, presentations, and other marketing materials to ensure consistent corporate communication. You will collaborate closely with sales, product management, and external partners to coordinate marketing initiatives and oversee their operational execution. Analyzing campaign performance and deriving optimization strategies will be key to enhancing our marketing effectiveness. Additionally, you will organize and manage participation in trade fairs, events, and digital formats, as well as work on the continuous development of our existing marketing channels. This role offers an excellent opportunity to contribute to a growing organization with a global reach, leveraging your expertise to drive brand visibility and engagement. Responsibilities Develop and implement comprehensive marketing strategies tailored to the B2B sector, supporting the company's growth and brand positioning. Plan, execute, and monitor marketing campaigns across digital platforms, print media, and other communication channels to reach target audiences effectively. Create and curate content for the corporate website, social media channels, presentations, and promotional materials, ensuring alignment with brand standards and messaging. Coordinate marketing activities with sales, product management, and external partners to ensure seamless execution and maximum impact. Analyze campaign performance data, generate insights, and recommend improvements to optimize marketing ROI and engagement. Organize and oversee participation in industry trade fairs, corporate events, and digital formats, enhancing the company's visibility and network. Continuously develop and refine marketing channels, adopting innovative approaches to stay ahead in a competitive landscape. Qualifications The ideal candidate will possess a completed university degree in marketing, communication, business administration, or a comparable qualification. You should have several years of professional experience in B2B marketing, with a solid understanding of corporate marketing, digital communication, and campaign management. Experience working in an international environment and managing relationships with diverse stakeholders is essential. You must demonstrate a structured, autonomous, and solution-oriented working style, complemented by strong organizational and project management skills. High levels of initiative, confidence in communication, and fluency in both German and English, written and spoken, are required to succeed in this role. A proactive attitude and the ability to adapt to dynamic market conditions will set you apart as a valuable team member. Benefits Secure employment within a long-standing, reputable organization operating in the automotive, aerospace, and mechanical engineering sectors, offering long-term career prospects. Competitive salary package complemented by annual bonuses, Christmas bonus, health allowance, and vacation pay. Financial benefits including savings schemes, contributions to company pension plans, and employee discounts. Access to the Berger Bike leasing program through selected bicycle retailers. Generous holiday entitlement with 30 days of annual leave, along with flexible working hours and options for remote work. Opportunities for continuous professional development through internal and external training programs. Comprehensive health management initiatives, including access to company medical services, sports activities, fitness discounts, and health days. Convenient mobility options with excellent transportation links and free parking facilities. Open communication culture with flat hierarchies, short decision-making paths, and an inclusive work environment. On-site amenities such as snacks, fresh fruit, free water, and a modern cafeteria offering freshly prepared meals to support employee well-being. Equal Opportunity: Berger Holding GmbH & Co. KG is committed to fostering an inclusive workplace that values diversity and equal opportunity. We welcome applications from individuals of all backgrounds, regardless of gender, age, ethnicity, disability, or other personal characteristics. Our hiring practices are designed to ensure fairness and promote a culture of respect, collaboration, and mutual growth. We believe that diverse teams drive innovation and excellence, and we are dedicated to providing a supportive environment where every employee can thrive and reach their full potential. #J-18808-Ljbffr FetchJobs.co