Direct Response Copywriter

Role Description

Truvani is hiring a Direct Response Copywriter to write the ad copy, hooks, scripts, and campaigns that turn strangers into customers — across Meta, YouTube, email, and social. You'll work hand-in-hand with our Senior Creative Strategist and the in-house creative team, taking a brief from concept to a finished, publish-ready script or ad in your own voice.

You are curious about why people buy—not just what looks good. You understand how consumer psychology, persuasive messaging, brand trust, creative craft, and media performance work together. You can write in a range of tones without losing Truvani's voice.

What You'll Do

• Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

Qualifications

• 3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels.
• Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — you can explain why a piece of copy works, not just that it does.
• Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds.
• Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice.
• A portfolio of 2–3 pieces of copy you've written, ideally with the performance results you can speak to.
• Comfort working across multiple campaigns and projects at once without dropping a thread.
• Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required.
• Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S.

What Success Looks Like

• Develop a strong command of Truvani's brand voice across ads, email, and social.
• Ship a steady weekly cadence of new ad concepts, hooks, and scripts.
• Build a working library of high-performing copy and hooks the team can draw from.
• Sharpen messaging based on test results and customer feedback.
• Strengthen collaboration with the Senior Creative Strategist, designers, and video editors.
• Contribute copy beyond paid ads — email, social, and product content as needed.
• Earn a reputation across the team as a fast, reliable, on-brand writer.

Salary and Benefits

• Base salary of $75,000–$105,000, based on relevant experience.
• Health benefits available after 60 days.
• 401(k) benefits with employer matching available after 60 days.
• Paid time off and paid holidays.
• Paid family leave.
• Remote work stipend.
• Education and professional-development stipend.
• Monthly Truvani store credit.
• Fully remote work within the United States.

How to Apply

• Please submit your résumé and link to LinkedIn profile.
• A portfolio or links to 2–3 pieces of copy that showcase your skill.
• A brief explanation of your contribution to each example.
• Relevant performance context, if available.