Sr. Product Line Manager

Job Description

Job Description

Job Summary:

The Senior Product Line Manager is responsible for driving Lantronix's Industrial IoT connectivity & Edge AI compute, security & surveillance and critical asset monitoring products, services and solutions. This role owns product strategy, roadmap execution, lifecycle management, business performance, and go-to-market leadership across a portfolio of Industrial IoT technologies. The position requires close collaboration with Engineering, Operations, Sales, Marketing, customers, ecosystem partners, and industry experts to develop differentiated solutions and drive sustained business growth.

This is a highly strategic product leadership role requiring a strong combination of technical expertise, business acumen, market knowledge, and customer engagement. Experience with Industrial IoT, Enterprise Connectivity, Edge AI, Security & Surveillance, Critical Asset Monitoring, and related technologies is essential.

Job Responsibilities:

Product Strategy & Vision

• Translate company business strategy into a differentiated product line strategy for Industrial IoT connectivity & Edge AI compute, security & surveillance and critical asset monitoring products, services and solutions.

Product Lifecycle Ownership

• Manage all aspects of the product lifecycle, from cradle to grave, including business case development, pricing, margin management, portfolio rationalization, and end-of-life planning.

Roadmap Execution

• Define, own, and execute the product roadmap for 5G/LTE enterprise connectivity (routers, gateways, private networks, FWA) in close collaboration with engineering, operations, sales, and other cross-functional stakeholders.

Collateral & Launch

• Partner with Marketing to fuel demand generation by personally driving the creation of high-impact collateral: datasheets, solution briefs, battlecards, competitive positioning, demos, presentations, white papers, ROI calculators, and web content.

• Set the standard for clear, differentiated, customer-facing messaging.

Customer Engagement & Technical Advocacy

• Engage directly with customers throughout the sales cycle and post-sale.

• When customers encounter technical issues, act as the escalation quarterback, bringing in the right engineering, support, and solutions resources to drive resolution and feed root causes back into product requirements.

Edge AI & Surveillance

• Drive requirements and go-to-market for video security, surveillance, and Edge AI/computer-vision and physical AI offerings, including on-device inference, AI accelerators and cloud/edge orchestration.

Critical Asset Monitoring

• Define solutions for remote monitoring of critical infrastructure and high-value assets, condition monitoring, telemetry, predictive maintenance, out-of-band management, and fail-safe connectivity for the industrial segment.

Ecosystem Integrations & Management

• Drive integrations and promote interoperability with cloud platforms and third-party software solutions to extend the value and reach of the product line.

Customer & Market Insight

• Engage customers, ecosystem partners, and industry experts to understand pain points, uncover market insights, and continuously iterate on messaging and positioning.

Business Performance

• Drive customer success, strong product margins, and sustained growth of key product metrics (revenue, design wins, attach rates, recurring revenue).

Education and Experience:

• Must have Bachelor's degree in Engineering, Computer Science, or related. MBA Preferred.

• Must have at least 5 years of experience in product line management with demonstrated success launching and scaling technology products.

• Deep Industrial IoT domain expertise including Cellular (4G LTE, LTE-M, NB-IoT, 5G), Enterprise Connectivity, Wi-Fi, BLE, GNSS, Ethernet, and industrial wired interfaces.

• Experience with Edge AI, edge computing, industrial gateways, critical asset monitoring, predictive maintenance, and remote operations solutions.

• Experience with security and surveillance systems, Video Management Systems (VMS) and IoT data platforms.

• Preferred industrial background in Industrial automation, telematics, manufacturing, energy, transportation, smart infrastructure, building automation, critical infrastructure or related industrial technology markets.

Qualifications and Skills:

Required qualifications and skills include, but are not limited to:

• Strong knowledge of device lifecycle management, OTA updates, fleet management, cybersecurity, and secure onboarding.

• Strong business acumen with experience building product roadmaps, promotional collateral, market analyses, pricing strategies, and growth plans.

• Excellent executive communication, presentation, and partner-management skills.

• Ability to influence globally across cross-functional teams and external stakeholders.

• Working knowledge of 5G/LTE (public and private networks), IoT security frameworks (zero trust, secure boot, device identity), video/surveillance architectures, and Edge AI toolchains and inference workloads.

• Strong strategic thinking and business case skills: comfortable conducting market research, developing compelling use cases, performing competitive and financial analyses, and forming independent convictions about future product direction.

• Ability to comfortably present before diverse audiences, in technical and executive briefings.

• Ability to travel as needed (approximately 10-20%) to support customers, partners, and industry events.

Preferred qualifications and skills include, but are not limited to:

• Experience taking connected hardware + SaaS/managed-service products to market (device + platform + recurring revenue models).

• Familiarity with carrier and regulatory certifications (PTCRB, FCC, operator approvals) and industrial standards and protocols (Modbus, OPC UA, MQTT).

• Existing relationships within the Twin Cities / Upper Midwest industrial, utility, and transportation ecosystem.

**Annual Base Salary: $130,000 – $180,000. Bonus Potential Percent: 12.5%**

Lantronix Benefits (US)

We offer our employees a total rewards package designed to meet the diverse and ever-changing needs of our employees and their families. These include:

Health Care Benefits

– Comprehensive medical and hospitalization coverage through either an HMO or PPO plan.

– Prescription drug program.

– Dental.

– Vision

– Flexible Spending Accounts.

Paid Time Off Benefits

– Lantronix, time off benefits provides employees with a work/family balance.

– Non-exempt new hires are eligible for 10 days of vacation. Exempt new hires do not have a fixed amount of vacation time per year, and vacation time is not limited, allocated, or accrued.

– The company provides an average of 11 paid holidays annually and 2 floating holidays that employees can take during the year. Floating holidays are provided to non-exempt employees only.

Income Protection and Wealth Accumulation Benefits

– Includes a 401(k) plan with company match, Short and Long-Term Disability, Life Insurance, and much more.

– Lantronix Employee Stock Purchase Plan allows employees to purchase shares of company stock, through convenient payroll deductions, at no less than a 15% discount.

Other Benefits

– Lantronix seeks to offer a full range of benefits for its employees to take advantage of. In addition to those already mentioned, we offer employees opportunities to take advantage of: Employee Assistance Program; Employee Discounts; Educational Reimbursement; Patent Award Program; Annual Health Fair

We have fun too…

– Lantronix offers fun themed events, such as holiday parties, throughout the year.