Senior Product Marketing Manager

The Opportunity

Stepful's enterprise go-to-market motion is maturing rapidly, and we need a Senior Product Marketing Manager who can bring rigor and clarity to how we position, launch, and enable sales around our growing portfolio of B2B products. This is a high-ownership, high-visibility role sitting at the intersection of product, sales, and marketing with direct impact on how clinical and workforce buyers understand and choose Stepful.

You'll develop a deep point of view on our buyers (CNOs, CHROs, workforce leaders, and CEOs) and translate that understanding into messaging, collateral, competitive positioning, and product-launch infrastructure that equip our sales team to win.

This is a net-new role reporting to our VP of B2B Marketing.

What You'll Bring

• 7+ years of experience in B2B product marketing, ideally at a growth-stage company

• A strong, well-developed point of view on what great product marketing looks like—and the ability to execute it

• Proven track record of owning messaging, positioning, and launch execution end-to-end

• Comfort working across product, sales, and marketing functions. You're as comfortable in a sales enablement session as you are in a product roadmap review

• Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact

• Excellent written and verbal communication. You can write a crisp one-pager and present a compelling narrative to a rigorous sales team

• Scrappy, ownership-oriented mindset. You don't wait for perfect conditions to ship

Bonus Points If…

• You have experience in HealthTech or EdTech

• You've marketed to clinical or workforce buyers (CNOs, CHROs, VP-level health system leaders)

• You've built a PMM function or practice from scratch at a growth-stage company

Interview Process

• Introductory call with a Talent Acquisition team member

• Hiring Manager Interview

• Take-Home Assignment

• Virtual Panel Interview

• On-Site Interviews

Benefits & Compensation

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA and commuter benefits

• Learning stipend

• Open vacation policy, including:

  • Guidance of 15 days PTO annually

  • Stepful closed the last week of December

  • 15 work-from-anywhere days

  • 10 public holidays observed for 2026

The target base salary range for this opportunity is $140,000 – $170,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity, and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.