Engagement Marketing Manager - Activation & Habituation Bay Area, CA, US

Position Overview The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign‑up through long‑term habituation. We operate at the intersection of growth strategy, lifecycle execution, and product, and our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time. We’re looking for an Engagement Marketing Manager focused on activation and habituation. This is not a traditional lifecycle marketing role; the shape of engagement marketing is changing fast. Personalization, AI decisioning, and in‑app surfaces are reshaping how the work gets done, and this role sits at the front of that change. Candidates who thrive here bring analytical depth and an experimentation reflex alongside their marketing instincts. This Role You’ll run experiments at the scale of one of the largest consumer fintech audiences in the world. Signal density is unusual and learning compounds fast. Because you’re embedded with Product partners, your experiments shape not just our communications but our product roadmap. You’ll help define what engagement marketing looks like when comms decisioning is increasingly AI‑driven. Every experiment you run feeds, and is shaped by, the AI and automation stack we’re building. Responsibilities Own activation and habituation outcomes end‑to‑end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact. Operate as a peer to Product, Engineering, ML, and Design. Your experimentation learnings shape the product roadmap, not just the comms calendar. Run a high‑velocity experimentation program across onboarding, post‑onboarding upsell, contact opt‑in, churn prevention, behavioral notifications, real‑time intervention journeys, mobile wallet adoption, referrals, retention, and winback. Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface. Self‑serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role. Push the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layer. Influence cross‑functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them. Qualifications 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer‑facing analytical role in a B2C tech environment. A track record of owning a growth area end‑to‑end, opportunity through measurable impact, with multiple cross‑functional stakeholders. Strong analytical self‑sufficiency. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g., Tableau, Looker, Mode) strongly preferred. Deep experimentation experience. You know how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvements. Hands‑on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you’ll ramp on one fast. Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team. Clear, structured, takeaway‑first communication. You can translate complex analysis and ambiguous situations into crisp strategy and actionable recommendations. Background in business operations, growth strategy, consumer analytics, or growth product. Someone who is naturally fluent in funnels, opportunity frameworks, and impact modeling. Experience with onboarding, activation, or referral programs specifically. Familiarity with regulated or trust‑sensitive products (e.g., fintech, financial services, or healthcare). Experience with incentive mechanics or in‑app personalization. Technologies Braze, Iterable, or similar CRM and marketing automation platforms. Mode, Tableau, or similar reporting and analytics frameworks. SQL for self‑serve analysis and opportunity sizing. AI tools (Claude Code, Goose, or others) for strategy, execution, and automation. Block is an equal‑opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. #J-18808-Ljbffr Block, Inc.