Senior Demand Generation Manager

Better government starts with better technology. GovWell is building the AI operating system transforming how governments in 40+ states serve their communities. Join our movement to help Americans believe in government again. Help Americans believe in government again INTERVIEW What it’s like to build at GovWell Hear directly from our team about the problems we’re solving, how we work, and the ways we’re improving how governments serve their communities. Built in NYC From New York City, for communities across the country We work together from our New York City headquarters 3 to 5 days a week. Being in the same place helps us move faster, collaborate more effectively, and build lasting relationships. Central Manhattan HQ Our office is located in the heart of Manhattan overlooking Madison Square Park, providing easy access to major transit hubs as well as world class dining and entertainment. Autonomy for all While in-person is our default, we don't mandate specific days. Team members have the trust and flexibility to work the schedule that works best for them. OURTEAM “After working on presidential and Senate campaigns and alongside local governments, I wanted to focus on impact beyond elections. GovWell is where I can help improve how government works year after year.” Account Executive “Before GovWell, I ran operations on presidential campaigns, where nothing works unless the systems do. Now I help build the operational backbone public service needs to function day to day.” "I spent years working with designers and planners, hearing the same frustration over and over: why is permitting so hard? With GovWell, we're building the solution." Deployment Strategist “Growing up, I helped my dad apply for hundreds of construction permits. Those frustrating experiences inspired me to found GovWell to build better solutions for the millions of tradespeople whose livelihoods depend on getting permits fast.” CTO and Co-Founder “Being raised by two public servants, my parents showed me early that meaningful change starts in local government and ripples outward. I’m incredibly proud to be part of GovWell and to support the people who serve their communities, helping make their work easier so residents receive the service they deserve.” Senior Deployment Strategist “My work has included building tools for election administration and public health during the pandemic. I joined GovWell to keep applying those skills to systems people rely on when it matters most.” Public service mission, with private sector perks Great achievements require extraordinary talent. We invest in our people so you can focus on doing the best work of your career at GovWell. 01 Competitive cash compensation We hire exceptional people to make public sector impact, with competitive private sector compensation. 02 Equity ownership Every GovWell team member is an equity owner. When the company succeeds, we all share in the upside. 03 Medical, dental, and vision insurance, with up to 100% of premiums covered for you and your partner. 04 401(k) savings plan We offer flexible retirement options so you can plan ahead confidently and stay in control. 05 Unlimited time off We trust people to manage their time and encourage taking time off to rest, recharge, and stay effective. 06 Hybrid work environment While we work together in person most days, we believe in providing all employees the autonomy and flexibility to work from home when needed. 07 Meals, snacks, and team time A fully stocked kitchen, drinks on hand, and monthly team events and gatherings sponsored by us. Who we are We are uncomfortable with stasis. We believe a good life means striving vigorously towards difficult goals that challenge us to realize our full potential. We value colleagues who inspire and motivate us to level up. We seek and value feedback from others. See open roles Senior Demand Generation Manager Location NewYork,NY Fulltime LocationType Department Marketing&BusinessDevelopment Compensation We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies. GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 95%. Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 35+ states serving millions of residents. The company has raised $35M in funding from Insight Partners, Work-Bench, and Bienville Capital, and the team works in person at GovWell HQ in NewYorkCity. Read more about our founding story in TechCrunch . A mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire Real-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference. Join a startup in hyper-growth: We’ve found product‑market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work. GovWell is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn our marketing efforts into pipeline. You’ll own how we reach our target buyers across paid search, paid social, direct mail, email, retargeting, and new channels as we scale. You’ll work closely with the Head of Marketing and broader marketing team to build integrated campaigns, manage channel performance and budget, and continuously improve conversion. Because our market is highly knowable, you’ll have a unique opportunity to build a precise demand engine that reaches the right government buyers with the right message at the right time. This role offers significant ownership over demand generation strategy and execution, with a clear mandate to grow marketing‑sourced pipeline and make our acquisition engine more efficient as GovWell scales. We have a hybrid work culture that combines regular in-person collaboration at our NewYorkCity office (3+ days per week) with flexibility to work remotely. What you’ll do Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to continuously improve how we allocate budget Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting Optimize landing pages, forms, copy, and other lead generation surfaces through continuous testing in partnership with our content and creative teams Own lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales Test new acquisition channels and tactics, quickly identifying which experiments have enough signal to scale and which should be killed Who you are 1–3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets Revenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics Hands‑on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners Highly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage Customer‑obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better‑performing campaigns Fast‑moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works Compensation within the posted salary band will be commensurate with experience. All offers will include: Competitive base salary + bonus. Equity / stock options. Medical, dental, and vision insurance. 401(k) program. Flexible PTO. #LI-AC1 Compensation Range: $165K - $185K GovWell in the news GovWell Raises $25M Series A Led by Insight Partners to Build the AI Operating System for Modern Government #J-18808-Ljbffr