Digital Strategist

Fast-paced digital agency, Reusser, is seeking a confident, well-rounded and highly organized Digital Strategist to join our growing digital team. The ideal candidate is a thoughtful, driven strategist who can see both the big picture and the details that make marketing successful. This person is comfortable developing strategy, translating ideas into execution, and continuously optimizing campaigns based on performance data. The Digital Strategist will work closely with our marketing, design, and development teams to guide digital marketing initiatives across a variety of B2B and B2C clients. They will help clients understand where they are today, where they want to go, and the practical steps required to get there. This role requires someone who is both strategic and hands‑on – a generalist who understands multiple digital channels and can plan, build, launch, and grow cohesive strategies that connect them. The right candidate enjoys solving complex marketing challenges, experimenting with new tools and platforms, and continuously improving results through data and iteration. About the Job The Digital Strategist is responsible for shaping and guiding digital marketing strategies for clients while ensuring campaigns are executed effectively and aligned with business goals. This role sits at the intersection of strategy, performance, and content, helping clients connect their marketing investments to measurable outcomes. Responsibilities include: The Digital Strategist works closely with clients and internal teams to understand business goals, audiences, and competitive landscapes. From there, they plan, build, launch, and grow digital strategies that align marketing channels, messaging, and performance metrics. This includes: Annual marketing plans and campaign roadmaps Multi‐channel digital strategies across paid, organic, and owned channels Lead generation and demand generation strategies Audience development and targeting strategies Performance benchmarks and KPIs for marketing success The Digital Strategist oversees the planning and execution of campaigns across a variety of digital channels. They collaborate with internal specialists and guide campaign direction to ensure efforts remain aligned with the broader strategy. Channels may include: Organic social media SEO and content marketing Website conversion optimization Marketing automation and CRM initiatives They are responsible for ensuring campaigns are well‑structured, continuously improving, and tied to measurable business outcomes. Performance Analysis & Optimization The Digital Strategist is responsible for monitoring campaign performance and translating data into actionable insights. They regularly analyze campaign results and recommend optimizations to improve efficiency and outcomes. This includes: Reviewing performance data across channels Identifying trends, opportunities, and risks Adjusting strategies based on campaign performance Communicating insights and results clearly to clients and internal teams A strong understanding of analytics platforms such as GA4 and other Google Marketing products and digital reporting tools is essential. Content plays a key role in effective digital marketing. The Digital Strategist will contribute directly to content creation and content strategy efforts across channels. This includes: Writing and editing marketing content such as blogs, emails, and campaign messaging Contributing to website content strategy and landing pages Supporting social media and campaign content development Collaborating with designers and developers to bring content to life The ideal candidate understands how content drives engagement, search visibility, and conversion across digital channels. Modern digital marketing increasingly relies on intelligent tools and automation. The Digital Strategist should be comfortable leveraging AI‑powered tools and automation platforms to increase marketing performance and improve efficiency. This may include: Using AI tools to accelerate content production and research Leveraging marketing automation platforms to streamline campaigns Identifying opportunities to automate repetitive marketing tasks Applying emerging technologies that improve campaign performance or delivery speed The goal is not just to adopt new tools, but to use them thoughtfully to create better results for clients. The Digital Strategist works closely with designers, developers, content creators, and marketing specialists to bring strategies to life. This role is on the marketing team and will report directly to the Director of Marketing. They help ensure that the work produced by each team contributes to the overall strategy and delivers value to the client. This role requires clear communication, collaboration, and the ability to guide projects from strategy through execution. Client Communication The Digital Strategist will participate in client meetings and help communicate strategies, campaign results, and recommendations. They should be comfortable presenting ideas, explaining complex topics in simple terms, and building trust with clients. About You 5+ years of experience in digital marketing, digital strategy, or performance marketing Strong understanding of multiple digital marketing channels including paid media, email marketing, SEO, and social media Experience building multi‑channel marketing strategies and campaign plans Ability to analyze performance data and translate insights into strategic recommendations Experience writing or contributing to marketing content such as blogs, emails, and campaign messaging Working knowledge of analytics tools such as Google Analytics (GA4) and reporting dashboards Comfortable working across a variety of marketing tools and platforms Able to balance strategy and execution — thinking big while still getting things done Strong communicator who can present ideas clearly to both clients and internal teams Self‑starter with an entrepreneurial mindset who enjoys solving complex problems You care about the results you work produce and take pride in improving performance over time “That’s not my job” is not in your vocabulary You thrive in an environment where autonomy, ownership, and accountability are expected Bonus Points Experience working with marketing automation or CRM platforms such as HubSpot Demonstrated ability to show measurable marketing impact or campaign ROI Experience with content production beyond writing, such as photography, video production, or video editing for digital channels Experience supporting B2B marketing initiatives or complex lead generation programs Familiarity with SEO tools and keyword research platforms Experience building marketing dashboards or performance reporting Having client references from past clients who loved working with you Having employer references that are still recovering from your absence About Reusser Design We are a results‑driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve. We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best‑in‑class digital products to help them compete and succeed in a digital world. We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money. We build custom websites, native apps, and SaaS applications with hand‑crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR. We are a small, hard‑working team of strategists, designers, and developers that are very passionate about our work and the clients we serve. We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world‑class level. We partner with companies of all sizes and industries. Work‑life balance: 4‑day work week (Monday – Thursday) Work from home: (2 days in the office, 2 days remote) Paid maternity/paternity leave. Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one. Retirement Planning: SimpleIRA contributions match dollar‑for‑dollar up to 3% of your salary—matching begins on day one. 3+ weeks PTO and federal holidays off. Commission on any business you directly bring to the company. New office space in downtown Roanoke, IN. Work from home stipend Annual professional growth stipend Great coffee! How to Apply If you’re interested in this job, please apply through our website at to learn more about our company and apply directly here . Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you! Applications are open from March 26th, 2026 - May 1st, 2026. #J-18808-Ljbffr Reusser