Product Marketing Manager

Signal & Strand is partnering with a leading global technology company to appoint a Product Marketing Manager. This role owns go-to-market execution for a defined set of products, translating category strategy and brand narrative into compelling launch plans, sales enablement, and customer-facing messaging. Reporting into the product marketing leadership team, this person will be a hands-on operator who partners closely with Product, Brand & Creative, and Sales/Commercial teams to bring products to market with clarity, consistency, and impact. Key Responsibilities Develop and execute go-to-market plans for assigned product launches and line extensions Craft product positioning, messaging, and sales enablement materials aligned to the global narrative Partner with Product Management to translate roadmap and feature sets into customer-facing value propositions Support launch budget planning and track spend against plan Coordinate with Brand & Creative to ensure launch assets are on-strategy and on-brand Work with regional commercial teams to support and localize in-market execution Monitor competitive landscape and consumer insights to inform positioning Track and report on launch KPIs, campaign performance, and eCommerce/Amazon metrics Collaborate with Marketing Operations on campaign logistics, timelines, and asset delivery Ideal Profile 4-7 years of experience in product marketing, brand marketing, or a related role, ideally within a global technology or consumer electronics environment Experience supporting or leading go-to-market execution for product launches Familiarity with eCommerce and digital retail ecosystems; Amazon experience a plus Strong written and verbal communication skills, with the ability to translate technical features into clear customer value Comfortable working cross-functionally with Product, Creative, and Sales/Commercial stakeholders Detail-oriented and organized, with the ability to manage multiple launches simultaneously Data-informed approach to evaluating campaign and launch performance Location & Work Model Hybrid work model with regular in-office collaboration Compensation Base Compensation Range: $100,000 - $135,000 USD + Bonus #J-18808-Ljbffr Signal & Strand