ACD Copywriter - Freelance

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Copywriters at AKQA apply artistry and craftsmanship to strategic insight to create and bring to life beautiful ideas that move the world. Skilled storytellers and conceptors, they work in a multidisciplinary environment to develop ideas that delight customers and deliver results for clients. The most exciting of them are big thinkers with a sharp comedic instinct, able to distill a product benefit into its simplest, funniest form and tailor it to feel native wherever it lives We are seeking a conceptual Associate Creative Director (ACD) Copywriter to join an existing team on a fast-moving campaign stream for one of the most recognized consumer tax software brands in the world. You will help the team concept and write a few comedic product spot scripts, showcasing the product benefit in the simplest and funniest way possible. The work leans heavily social in length and format (TikTok, Instagram, Facebook), with some more traditional CTV in the mix. Our internal team with this exact skillset is already on the project and at capacity, so we are bringing in additional senior support to help move a large volume of deliverables through the pipeline without dropping the bar on craft or comedy. This is a freelance role from ASAP through September 25, 2026.

ROLE REQUIREMENTS

Concept and write up to 30 comedic product spot scripts on the campaign stream, showcasing the product benefit in the simplest and funniest way possible Develop big ideas and translate them into sharp, comedic scripts across social-first formats, with some more traditional CTV Tailor tone, length, and format to the specific needs of each social platform, ensuring every spot feels native to TikTok, Instagram, and Facebook Bring an ACD-level point of view, elevating ideas and self-editing sharply to keep quality high under a tight timeline Work quickly and collaboratively alongside an existing creative team to move a high volume of deliverables through the pipeline Contribute to a culture of creative excellence, pushing for the most distinctive and effective solutions at every stage of the work

QUALITIES AND CHARACTERISTICS

A compelling portfolio demonstrating big ideas and strong comedic chops across a variety of tones Proven experience as a conceptual copywriter at the ACD level A gift for distilling a product benefit into its simplest, funniest, most memorable form Fluency in the tone, pacing, and formats of social-first content across TikTok, Instagram, and Facebook, with the range to write for CTV as well The ability to produce a high volume of quality scripts at speed within a collaborative team environment Excellent written and oral communication