Capital Sales Executive
Profound Medical
Our mission is to Profoundly change the standard of care by creating a tomorrow where clinicians can confidently ablate tissue with precision; a tomorrow where patients have access to safe and effective treatment options, so they can quickly return to their daily lives. Changing the standard of care is part of our fabric. We are a group of energetic, problem-solvers focused on innovation, and looking to change the world. We are changing the paradigm for treating diseases such as prostate cancer by using real-time MR Imaging, thermal ultrasound and close-loop temperature feedback control, to gently ablate the diseased tissue with minimal side effects.
If you share our values and want to work in a collaborative results focused culture and want to make a Profound impact in healthcare and your career, here is your chance. General Accountability: The Capital Sales Executive is responsible for selling TULSA-Pro to both new and existing hospital and imaging center accounts within the assigned territory. This role requires deep expertise in the imaging and urology markets, along with a strong understanding of the hospital and imaging center capital procurement process. Key responsibilities include building a team of champions among administrators, physicians, and support staff, utilizing advanced solution-selling skills, and demonstrating persistence and resilience to consistently meet sales objectives. The Capital Sales Executive is expected to deliver high-quality information and presentations to physicians, administrators, and purchasing teams, guiding them through the capital equipment approval and purchasing process. Duties and Responsibilities:- Generate market awareness and drive sales of TULSA-Pro within an assigned sales territory.
- Generate a high volume of sales activity including in-person prospecting, product evaluations, phone calls, proposal / contract generation, customer presentations, and negotiations.
- Ensure that pipeline supports achievement of monthly, quarterly, and annual goals.
- Manage the complex sales process into new hospitals, HW, SW and service upgrades and additional systems into existing hospitals
- Build clinical and administrative support through presentations, executive meetings, marketing events, and reimbursement support.
- Effectively manage transition of initial sale and installation to the account management team to drive procedural volume and growth.
- Achieve quarterly sales targets with a goal of closing 3 new programs with a purchase of packs with a strategic plan within a year.
- Partner with the Director of Sales to develop a sales plan for their assigned territory to meet and exceed goals.
- Initiate contact with C suite and senior hospital administrators.
- Drive market awareness and increase sales of TULSA-Pro within the assigned territory.
- Generate a high volume of sales activity, including in-person prospecting, product evaluations, phone calls, proposal and contract generation, customer presentations, and negotiations.
- Maintain a robust pipeline to support monthly, quarterly, and annual sales targets.
- Manage the complex sales process for new hospital accounts, including hardware, software, service upgrades, and additional systems for existing hospital customers.
- Build clinical and administrative support through presentations, executive meetings, marketing events, and reimbursement support.
- Oversee the transition from the initial sale and installation to the account management team to drive procedural volume and ongoing growth.
- Meet quarterly sales targets with the goal of securing 3 new program installations and pack purchases within the year, following a strategic plan.
- Collaborate with the Director of Sales to develop a targeted sales plan for the territory to meet and exceed objectives.
- Establish contact with C-suite and senior hospital administrators to build strategic partnerships.
- Manage relationships with key customer stakeholders, including Clinical Nursing, C-suite Executives, Hospital Administrators, Urologists, Radiologists, and Interventional Radiologists.
- Build a compelling business case for system approval and purchase by developing relationships with stakeholders and delivering a strong value proposition.
- Lead contract creation, negotiation, and management activities, overcoming any challenges with administration and purchasing teams.
- Oversee revenue recognition activities while ensuring a successful system installation and program launch.
- Stay current with hospital credentialing requirements, including routine background checks, inoculations, and necessary training.
- Minimum Bachelor's degree or equivalent experience required
- Minimum of 2-3 years of sales experience in the medical device industry.
- Strong understanding of the capital procurement process within hospitals or imaging centers.
- Excellent communication and interpersonal skills.
- Demonstrated success in capital medical equipment sales, with a proven track record of achieving sales targets.
- Self-motivated and capable of working independently; skilled in critical thinking and problem-solving in high-pressure situations.
- Willingness and ability to travel approximately 80%, depending on account distribution.
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