Digital Marketing Specialist

Digital Marketing SpecialistWorking Title - Digital Marketing SpecialistDepartment - University Television-0912Requisition Number - S_260670Posting Open Date - 08/18/2026Application Review Date: (To ensure consideration, please submit all application materials before review date) - 08/31/2026Open Until Filled - YesDescription of Work - The Digital Marketing Specialist executes Nebraska Public Media's digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives. This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities.Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska. Some of these services include a statewide noncommercial public television network affiliated with PBS; statewide noncommercial public radio network affiliated with NPR; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels. The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its programs, activities, or employment. See StatementMinimum Required Qualifications - Bachelor's degree and two (2) years' experience building and managing paid search, paid social, or programmatic advertising campaigns. Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis. Experience using digital analytics tools to monitor and evaluate campaign performance. Excellent writing, editing, and data analysis skills. Proficiency with Google Ads and Google Analytics. Knowledge of SEO and retargeting. Strong organizational, planning and time management skills and techniques.Preferred Qualifications - Experience managing a Google Ad Grant account. Experience with programmatic advertising platforms such as StackAdapt. Experience in public media or mission-driven organizations. Experience with the Google for Nonprofits program. Knowledge of media industry. Relationship-based service/marketing experience. Proficiency with social media business tools. Familiarity with content management systems, Google Search Console, paid search, and email marketing.Pre-Placement Driving Record Review Required - NoPhysical Required - NoCommercial Driver's License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances. - NoCriminal History Background Check Required - YesPosted Salary - $53,477 minimumHow to Apply - Click on "Apply for this Job". You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter, and list of references as three (3) separate documents in MS Word or PDF format.For questions or accommodations related to this position contact - View email address on click.appcast.io Category (old) - Managerial/ProfessionalJob Type - Full-TimeWork Location (City, State) - Lincoln, NEPosition funded by grant or other form of temporary funding? - NoIf Temporary, indicate end datePlanned Hire Date:Appointment End DateRequired DocumentsResumeCover LetterList of References