Regional Sales Manager - LATAM

About Blentech 

At Blentech, our mission is to provide process and equipment solutions that deliver safe, economical, nutritional, and good-tasting foods to the world. 

Blentech is the industry leader, pioneering revolutionary food processing systems trusted by the world's leading food manufacturers. Our cutting-edge solutions fuse unparalleled engineering, advanced automation, and deep process expertise, guaranteeing our partners maximized throughput, flawless consistency, and unmatched operational excellence. With a proud, nearly 40-year legacy, we remain fiercely committed to delivering premium equipment, proudly engineered and manufactured in the heart of Sonoma County, CA.

Position Overview

The LATAM Regional Sales Manager is a high-energy, market-building role for a driven professional who is entrepreneurial and excited to partner with our distributors and agents, and expand our presence in the Latin America region. 

This is a pivotal role focused on:

• Developing and managing regional partners
• Driving pipeline creation and revenue
• Expanding relationships with key customers

The role requires a blend of business development, dedicated partner management, and strategic selling, with a focus on creating long-term, scalable growth across the region. Latin America represents a significant growth opportunity and this role will be critical to develop both existing and emerging markets.

 

What Success Looks Like

• Meet or exceed regional sales targets and deliver 20% sales growth year over year
• Measurable increased visibility and presence for Blentech across key LATAM markets.
• Manage a strong, engaged, and accountable partner network.
• Consistent pipeline creation across the region.
• Improved quality and progression of opportunities.
• Expansion into new customers, applications, and geographies.

Key Responsibilities

Market Development

• Identify and develop new business opportunities across Latin America.
• Build relationships with key customers, industry stakeholders, and influencers.
• Establish Blentech’s presence in priority markets and segments.
• Represent Blentech at major Domestic and International Tradeshows.

Agent, Distributor, and Strategic Partner Management

• Identify, partner, and develop new agents and distributors across the region.
• Manage partner performance and ensure alignment with company objectives.
• Provide guidance, structure, and support to improve partner effectiveness.
• Coordinate with International Agents to track collaborative activities and provide necessary sales support, ensuring our channel strategy is maximized.

Pipeline Development & Sales Support

• Lead the sales process for complex capital equipment, from discovery and product testing to quoting and final negotiation.
• Drive consistent creation of qualified opportunities across the region.
• Collaborate with partners to identify target accounts and applications.
• Support early-stage customer engagement and qualification.
• Participate in key opportunities alongside partners and internal teams.
• Align internal resources (sales, applications, engineering) to support deal development.
• Work closely with Engineering and Management to develop technical solutions and pricing strategies.

Market Intelligence & Operations

• Provide insights on regional market trends, customer needs, and competitive activity.
• Identify growth opportunities by application, segment, and geography.
• Support ongoing refinement of Blentech’s LATAM go-to-market strategy.
• Review and ensure the accuracy of all legal documentation, including contracts, Confidentiality Agreements, and purchase orders.
• Maintain accurate and up-to-date records of all sales activities and forecasts within Salesforce CRM.

Qualifications

• 7+ years of experience in B2B field sales of industrial capital equipment within a manufacturing environment.
• Experience in Latin American markets is required. 
• Background in business development, sales, or channel management.
• Demonstrated excellence in negotiating and closing sales for complex, high-value systems.
• Strong communication and relationship-building skills ranging from production floor to C-Suite.
• Ability to operate across cultures and navigate diverse business environments.
• Bachelor’s degree in Engineering, a technical field, or Business
• Experience using CRM experience (Salesforce preferred) to manage sales pipelines.
• Knowledge of international legal and contractual processes.
• Fluency in English and Spanish (written and spoken) is required ; Portuguese preferred.
• Relocation to Santa Rosa, CA is required .
• Willingness and ability to travel approximately 50% of the time domestically and internationally.
• Food processing industry experience is highly preferred.

Why Join Blentech

This great role offers the opportunity to:

• Build and shape a high-growth region.
• Work at the intersection of engineering, automation, and food production.
• Play a key role in Blentech’s global expansion.

Compensation

• Type: Full Time
• Salary Range: $131,000 to $152,000 DOE
• Benefits: 100% paid Medical, Dental, and Vision for the employee, 401k with match, and PTO.