Senior Director, Global Myopia Marketing

Job-ID: 13148Category: MarketingLocation: Victor, NY, United StatesWorkplace: On-siteSchedule: Full time, DayCompany: CooperVisionPosted: 2026-11-04At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at .This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)This position requires full-time onsite work (5 days per week) in Victor, NYAs the global brand leader, this role owns:The MiSight brand positioning and long-range growth strategyDevelopment of globally aligned, insight-driven brand platformsIntegration of portfolio storytelling across modalities (contact lenses, spectacles, ortho-k)Translation of strategy into scalable global toolkits and demand-generation frameworksThe role partners closely with the Global Sr. Director, Myopia Commercial Lead (sales execution, go-to-market models) to ensure brand strategy is effectively activated in-market and delivers against revenue, penetration, and category growth objectives. Specifically, the Global Marketing Director is expected to own:Global accountability for MiSight 1 day brand strategy and performanceStrategic leadership across myopia management portfolio positioningDirect influence on innovation pipeline, lifecycle strategy, and category developmentExtensive collaboration across Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country TeamsQualificationsExperience:12–15+ years in global brand or portfolio marketing leadershipProven success leading large-scale, multi-market brands in a B2B2C healthcare or med-tech environmentStrong track record of: Building global brands and category narrativesLeading innovation strategy and lifecycle managementDriving demand creation at scaleEducation:Bachelor’s degree required; MBA/MS preferred. Knowledge, Skills and Abilities:Strategic storytelling: Ability to translate clinical science into compelling brand narrativesCategory mindset: Experience shaping and leading emerging or underpenetrated categoriesInfluencing leadership: Skilled at driving alignment across complex, matrixed global organizations Commercial acumen: Strong understanding of how brand strategy translates to revenue and market shareCustomer-centric thinking: Deep empathy for ECPs, parents, and patientsWork Environment:Office-based with some travel to other CVI and offsite meeting locations.Sedentary to light physical effort necessary to perform the job.There will be extended periods of sitting and using a computer.Travel, domestic and international, primarily for company meetings and events, estimated to be approximately 20-25%.For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $176,625 and $271,731 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.#LI-AK1ResponsibilitiesGlobal Brand Strategy & Category LeadershipDefine and lead the global MiSight brand strategy, including positioning, value proposition, and brand architectureEstablish a clear, differentiated category narrative that strengthens CooperVision’s leadership in myopia managementLead development of the Long-Range Plan (LRP) and global marketing strategy for MiSight and the broader myopia portfolio Translate complex clinical and scientific data into compelling, customer-relevant brand storiesDemand Creation & Brand Activation FrameworksDesign global demand generation strategies targeting both Eye Care Professionals (ECPs) and parents/patientsDevelop scalable global campaign platforms, messaging frameworks, and creative territoriesEnsure consistency and excellence across: Advertising and digital ecosystemsProfessional education and advocacy programsPublic relations and thought leadershipPartner with regions to enable locally relevant activation while maintaining global brand integrityPortfolio Integration & Innovation LeadershipDefine the role of MiSight within the broader myopia management portfolio, ensuring clarity across modalitiesShape portfolio positioning hierarchy, pricing logic, and segmentation strategy Provide brand and market input into product innovation, lifecycle management, and pipeline prioritizationPartner with R&D and LCM teams to ensure innovations align with unmet customer and category needsInsights, Analytics & Strategic Decision-MakingOwn the global brand health framework, including KPIs across awareness, adoption, and loyaltyLeverage insights from: Market researchCompetitive intelligenceCustomer and patient behaviorTranslate insights into clear strategic choices and growth opportunitiesPartner with Commercial and Finance to ensure marketing investment effectiveness and ROI alignmentCross-Functional & Regional LeadershipServe as the central brand orchestrator, aligning stakeholders across global, regional, and country teamsBuild strong partnerships with: Global Commercial (sales strategy & execution alignment) Professional Affairs (clinical credibility and advocacy)R&D and Regulatory (claims and innovation readiness)Lead global forums to ensure best-practice sharing and consistent execution excellenceGlobal Capability BuildingDevelop and deploy best-in-class brand tools and toolkits (campaigns, training, messaging, digital assets)Establish brand governance and excellence standards across marketsBuild a culture of customer-centricity, innovation, and strategic rigor within the marketing organizationMentor and develop marketing talent to strengthen global capabilities