Social Media Manager

Social Media Manager Position within the North Carolina Museum of Natural Sciences, part of the North Carolina Department of Natural and Cultural Resources. About the Role The Social Media Manager leads the development, execution, and continuous improvement of the Museum’s social media strategy, establishing a cohesive and high-performing digital presence across all platforms. The role builds and manages the Museum’s social media infrastructure, including content strategy, brand voice, workflows and standard operating procedures. Through compelling storytelling and data-driven decision-making, the position translates scientific research, exhibits and programs into engaging content that advances the Museum’s mission, increases public engagement and supports attendance and institutional priorities. Key Responsibilities Manages and creates all social media content for the Museum daily, multiple times per day across channels. Manages and creates all events on social media; creates, edits, delegates content across all events and announcements. Represents the Museum’s brand across all social channels. Collects data weekly, monthly and annually from the Museum’s social channels and satellite channels. Strategizes based on quantitative data and qualitative insights to optimize content and strategy. Qualifications Proven experience developing and executing social media strategies across major platforms (Facebook, Instagram, LinkedIn, YouTube) using platform‑specific best practices. Skill in digital marketing strategy, brand voice development, and end-to-end content planning and execution. Proficiency in using analytics tools to interpret performance data (engagement, reach, conversions) and apply insights to optimize content and strategy. Knowledge of digital accessibility standards, including alt text, captioning and inclusive language practices for web and social media content. Ability to translate complex scientific or technical information into clear, engaging and accessible content for broad public audiences. Minimum Education and Experience Bachelor’s degree in communications, public relations, public affairs, journalism, English or related field, or equivalent combination of education and experience. EEO Statement The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances and practices. #J-18808-Ljbffr