Growth Media Creative Specialist

Creative Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for applicants who reside in the United States.

Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations

Consistently communicate with clients to determine creative needs based on overall business objectives

Produce key strategy deliverables such as creative testing plans and asset recommendations

Be an extension of the client's marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness

Lead day to day correspondence with client for all things related to creative initiatives

Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align

Provide core organizational and project management services on all creative projects; collaborating with client, designers and channel specialists to hit project deadlines

Draft creative briefs to effectively translate the overall strategy and vision of the creative to our design team

Manage designs and copy to ensure clients' brand guidelines / voice and tone are being upheld and elevated

Write ad copy and proofread/QA mock-ups to ensure flawless final delivery

Present concepts to client with data-driven rationale for creative decisions and ability to push back on client when needed

Respond with corrective action plans to internal and client feedback, and collaborate with specialists and designers to adjust accordingly

Thoroughly cross-check all outgoing assets to ensure briefs are executed correctly and feedback is upheld

Develop weekly, monthly and quarterly creative reporting and insights in conjunction with the account teams to assist in guiding POC's and teams in strategy moving forward

Proactively assist larger teams to provide creative POV to clients on industry trends

Prioritize and execute on competing tasks via our project management platform to deliver results across multiple accounts

Scope management to ensure the client is being flagged of overages or rush fees.

Minimum of 2-3 years of digital marketing & creative experience (agency experience a plus!)

Understanding of ad formats across digital channels Google, Meta, TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn. Media buying experience is a plus.

Strong business acumen in written and oral communications, with strong presentation skills communicating to different levels of stakeholders, include C-suite personnel.

The ability to research, find and deliver concrete creative insights

Experience writing creative briefs and managing the creative process with design teams

Ability to quickly learn and understand brand guidelines

Experience delegating creative briefing process with graphic designers, including QA/feedback to final delivery to ensure brand guidelines are met

Graphic design experience is a plus.

Experience working via project management platforms like Wrike, Monday.com, Trello, Asana, etc.

Experience with reporting interfaces like Supermetrics, Motion App, Looker Studio, Tableau, etc.

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness: Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer : This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.