Channel Marketing Manager

Channel Marketing Manager

Charlotte, NC | Full-Time | 4 days In-Office

Our client, a well-established consumer electronics company, is seeking a Channel Marketing Manager to help drive growth across retail, distribution, Amazon, and direct-to-consumer channels. This role will work closely with Sales, Product Management, and Marketing to develop and execute channel-specific programs that increase product visibility, support new product launches, and drive sell-through.

The ideal candidate understands how to translate broader brand and product strategies into effective programs for individual retail and e-commerce channels. This is a hands-on role for someone who is comfortable working across multiple accounts, products, and priorities in a fast-paced consumer products environment.

Key Responsibilities

• Develop and execute marketing strategies and programs for retail, distribution, Amazon, and e-commerce channels.
• Partner closely with Sales to support key accounts with presentations, sell sheets, product content, competitive insights, launch materials, and other sales enablement tools.
• Support new product launches and go-to-market initiatives, coordinating across Sales, Product Management, Marketing, and Operations.
• Manage or support Amazon and e-commerce execution, including product detail pages, A+ content, imagery, promotions, digital shelf content, and retail media initiatives.
• Develop retailer-specific promotions, campaigns, merchandising programs, and seasonal marketing plans.
• Support retailer line reviews, category reviews, assortment presentations, and other key customer initiatives.
• Coordinate promotional calendars around key selling periods such as Prime Day, back-to-school, Black Friday/Cyber Monday, and holiday.
• Ensure product content, specifications, imagery, messaging, and marketing assets are accurate and consistent across channels.
• Monitor channel performance using metrics such as sell-through, conversion, promotional lift, ROAS, inventory, and overall account performance.
• Manage relationships with internal teams, retail partners, distributors, agencies, and other external partners as needed.
• Identify opportunities to improve channel performance, product visibility, and the overall customer experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 2+ years of experience in channel, retail, shopper, trade, e-commerce, product, or consumer marketing.
• Experience supporting physical consumer products sold through retail and/or e-commerce channels.
• Experience working with major retailers, distributors, Amazon, or other online marketplaces strongly preferred.
• Understanding of product launches, go-to-market strategy, promotions, digital shelf content, and retail marketing.
• Ability to analyze sales and marketing performance and turn data into actionable recommendations.
• Strong project management skills with the ability to manage multiple products, accounts, and deadlines simultaneously.
• Excellent communication and presentation skills with the ability to work effectively with Sales and cross-functional teams.
• Consumer electronics, technology, accessories, appliances, tools, or other consumer products experience is a plus.

What We're Looking For

We're looking for someone who combines marketing creativity with a commercial mindset . You understand that successful channel marketing isn't just about impressions and engagement—it's about helping Sales win with customers, successfully launching products, improving the way products show up online and in retail, and ultimately driving sell-through.

This position is based in Charlotte, NC and requires working in the office four days per week. Work from home on Fridays.