Partner Marketing Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Summary

The Partner Marketing Manager, Alliance Growth & Adoption, will lead marketing activation programs that drive adoption, demand generation, pipeline progression, and customer growth for assigned alliance partner solutions. This strategic individual contributor role will build scalable GTM plans, enable Sales and Customer Success teams, support co-marketing programs with priority partners, and use performance data to improve business impact. The role requires a strong cross-functional collaborator who can influence across internal and partner teams and turn partner priorities into measurable growth outcomes. This role reports to the Director, Partner Marketing, within the Ecosystem Marketing team.

About the Team

The Partner Marketing team drives awareness, adoption, and growth across athenahealth’s partner ecosystem. The team works closely with Partner, Marketing, Sales, Customer Success, Product Marketing, and Operations teams to connect partner solutions to customer needs and business priorities. The team supports partner solution activation, marketplace promotion, partner communications, co-marketing programs, reporting, and scalable campaigns that help clients discover and adopt solutions that extend the value of the athenahealth platform.

Essential Job Responsibilities

• Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization.

• Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth.

• Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets.

• Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market.

• Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers.

• Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments.

• Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs.

• Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams.

Additional Job Responsibilities

• Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling.

• Help develop scalable partner marketing frameworks, co-branding guidance, campaign templates, reporting approaches, and repeatable activation motions.

• Partner with internal teams and external partners to support campaign execution, post-campaign analysis, and continuous improvement.

• Contribute to initiatives that improve Sales and Customer Success readiness for priority partner solutions.

• Integrate AI tools into campaign planning, content creation, and performance analysis workflows to improve efficiency, uncover insights, and support data-driven decision-making

Expected Education & Experience

• 6+ years of B2B marketing experience, preferably in SaaS, healthcare technology, enterprise software, partner marketing, customer marketing, field marketing, or ecosystem marketing.

• Experience owning integrated marketing programs tied to adoption, demand generation, pipeline, customer growth, or measurable business outcomes.

• Experience using campaign, CRM, funnel, attribution, or pipeline data to evaluate performance and recommend optimizations.

• Strong cross-functional collaboration skills, with the ability to influence without direct authority and drive alignment across matrixed teams.

• Strong project leadership skills, with the ability to manage multiple initiatives, stakeholders, timelines, and dependencies.

• Excellent written and verbal communication skills, including the ability to simplify complex solution narratives for customer-facing and internal audiences.

• Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting preferred.

Expected Compensation

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,   full-time. With consistent communication and digital collaboration tools, athenahealth   enables   employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers