SEO Content Manager

Job Description

Summary:


The SEO / AEO Content Manager owns the content strategy that drives organic visibility and AI-powered answer experiences across search engines and emerging answer platforms. This role partners directly with the Technical SEO & AEO Manager to ensure content is intentionally structured, mapped to user intent, and technically eligible to surface as trusted answers-supporting core business goals around traffic quality, leads, and conversion.


The ideal candidate blends search-driven content strategy, user-intent mapping, and AI/answer-engine awareness, and thrives in close collaboration with technical and cross-functional teams.


Duties and Responsibilities:

SEO & AEO Content Strategy

• Define and own SEO/AEO content strategy aligned to business priorities and customer intent
• Lead keyword, query, and topic research across traditional search and AI-driven answer platforms
• Develop content frameworks that support featured snippets, People Also Ask, and AI-generated answers
• Map content to customer journeys and funnel stages (awareness → consideration → conversion)

Content Development & Optimization

• Partner with the Technical SEO & AEO Manager to ensure content is structured for crawlability, schema eligibility, and AI answer readiness
• Create and optimize landing pages, FAQs, guides, and evergreen content for search and answer engines
• Establish guidelines for headings, page structure, internal linking, and on-page optimization
• Audit existing content and recommend updates, consolidations, or removals based on performance

Cross-Functional Collaboration

• Work closely with UX, Design, and Engineering to influence page templates and component usage
• Collaborate with Compliance and Legal partners to balance content clarity with regulatory needs
• Support editorial governance and ensure SEO/AEO best practices are embedded in content workflows

Measurement & Insights

• Track content performance using GA4, Search Console, and SEO platforms
• Evaluate success across rankings, engagement, conversions, and answer visibility
• Partner with Analytics to surface insights and inform content roadmap decisions

Skills and Competencies:

• Strong understanding of search intent, keyword research, and content mapping
• Experience collaborating with technical SEO partners or web engineering teams
• Ability to write and optimize content for both users and search/answer engines
• Familiarity with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar
• Strong communication skills with the ability to influence cross-functional teams

Minimum Qualifications:

• 4-7+ years of hands-on technical SEO experience for large or complex websites

Preferred Qualifications:

• Experience optimizing for featured snippets, zero-click search, or AI-generated answers
• Background in eCommerce, lead generation, or regulated industries
• Experience working within a headless CMS or component-based design system
• Comfort translating data into actionable content recommendations

Location:

• Our office follows 4 days onsite and 1-day remote schedule.

Travel:

• Occasionally, less than 25%