YOUTUBE THUMBNAIL DESIGNER

Studio City is seeking a creative, performance-minded YouTube Thumbnail Designer to work closely with our YouTube Strategy team across a diverse portfolio of client channels. This role combines strong graphic design skills with a deep understanding of YouTube audiences, visual storytelling, and what drives viewers to click. The ideal candidate can turn a video's core idea into an eye-catching thumbnail to attract viewers, drive engagement, and maximize performance. Key Responsibilities

Design & Iteration : Create high-resolution thumbnails (standard 1920x1080 specs) designed for both desktop and mobile screens. Concept Development : Partner with video editors, producers, and creators to map out thumbnail concepts that complement video titles, highlight compelling moments, and align with each channel's audience and content strategy. A/B Testing & Optimization : Produce 2 to 3 alternative thumbnail concepts per video to run performance testing. Performance Focused Design : Understand key YouTube metrics, including click-through rate (CTR), impressions, and watch time, and apply insights from the YouTube Strategy team to creative decisions. Trend & Competitor Research : Track niche competitor designs, viral aesthetic shifts, color psychology, and platform algorithm updates. Brand Consistency : Maintain recognizable visual identities, fonts, and color palettes for a channel or organization while pushing creative boundaries. Required Skills & Qualifications

Software Proficiency:

Advanced command of

Adobe Photoshop , alongside familiarity with tools like Canva, Adobe Illustrator, Figma, or After Effects. YouTube-Specific Experience:

Demonstrated experience designing thumbnails specifically for YouTube, with a strong understanding of the platform's visual conventions and audience behavior. AI & Workflow Integration:

Experience using modern AI image-generation or enhancement tools alongside traditional compositing. Adaptability:

Comfortable balancing creative quality with quick turnarounds, shifting priorities, feedback, and the distinct needs of multiple YouTube channels. Portfolio:

A documented portfolio or case studies demonstrating past thumbnail work, with measurable CTR or view lifts if available. *** This position is remote but must be within the New York or surrounding area.

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