Senior Ads Measurement Lead - App Dev

Senior Ads Measurement Lead - App Dev

This role must be based out of one of our office hubs: New York, Los Angeles, San Francisco, or Chicago

Reddit is looking for a Measurement Lead to help our Mobile App advertisers succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform.

Responsibilities:

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit's sales, product, and product marketing teams
• Leverage measurement results to drive business growth for our App-focused clients - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
• Co-develop Reddit best practices - work and consult across a breadth of clients and measurement types including mobile measurement attribution, brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
• Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers' internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Qualifications:

• 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner with at least 1 of those years working in digital advertising.
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
• Knowledge of North America Measurement solutions and norms.
• A knowledge of experimentation and familiarity with the underlying statistical methods
• A strong background in the execution, analysis, and presentation of quantitative advertising research.
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
• Experience working at scale, managing multiple projects and clients simultaneously
• Preferred experience: Working with App-focused businesses and Mobile Measurement Partners (MMPs)
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
• Exceptional written and oral communication skills you're articulate and engaging

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave