Senior Product and Brand Manager Marketing

Senior Manager, Product & Brand Marketing Manager

A pivotal leadership role responsible for steering the overarching strategic vision, brand evolution, and commercial growth across a multi-brand portfolio within consumer goods, CPG, and high-spec industrial manufacturing. Reporting directly to executive leadership in Growth Initiatives, this leader will act as the primary marketing expert, tasked with modernizing brand identities, architecting high-impact go-to-market strategies, and driving market expansion.

This position directly leads a team of 5 to 6 Brand Managers and Growth Managers, overseeing a diverse 7-brand portfolio structured across Good, Better, and Best product tiers. The ideal candidate combines high-level strategic vision with a contemporary, creative eye—transforming established product lines into sleek, highly appealing, and modern solutions for today’s commercial marketplace.

Key Responsibilities & Core Accountabilities

• Portfolio Architecture & Strategic Elevation: Define and execute the strategic vision across a 7-brand portfolio structured in Good, Better, and Best tiers, ensuring base-tier offerings protect premium brand positioning while capturing incremental market share.
• Team Leadership & Talent Evaluation: Lead, mentor, and evaluate a high-performing team of 5 to 6 Brand Managers and Growth Managers, optimizing workflows, establishing performance standards, and building talent capabilities.
• Brand Modernization & Creative Strategy: Infuse fresh, contemporary marketing techniques across all touchpoints, making traditional product portfolios sleek, visually compelling, and aligned with modern buyer expectations.
• Go-to-Market & Commercial Commercialization: Drive end-to-end commercial launch strategies, value propositions, pricing tier alignment, and sales enablement across consumer and industrial sales channels.
• Demand Generation & Multi-Channel Campaigns: Direct integrated marketing initiatives across digital platforms, content streams, targeted email, industry events, and public relations to expand top-of-funnel acquisition and drive customer retention.
• Executive Advisory & Strategic Alignment: Serve as the functional marketing subject matter expert for non-marketing executive leadership, translating business objectives into actionable growth strategies.
• Fiscal Management & ROI Tracking: Oversee the marketing budget, establish performance metrics/KPIs, measure campaign ROI, and manage external agency partners for high-yield execution.

Qualifications & Background

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required. MBA or Master’s degree preferred.
• Professional Experience:
• 10+ years of progressive marketing experience in brand management, product marketing, or commercial growth.
• 5+ years of direct leadership experience managing brand managers, growth teams, or marketing professionals.
• Industry Background: Demonstrated success within Consumer Goods, Consumer Packaged Goods (CPG), or High-Spec Industrial Manufacturing sectors.
• Location Expectation: Ability to work on-site/hybrid at the regional center in New Hampshire (Berlin/NH area).