Senior Digital Designer, Web and Brand

Job Description

Job Description

The Senior Digital Designer, Web and Brand at Girls Who Code will work with the Marketing and Communications (MAC) team to help grow the brand’s reach and awareness and to ensure our website is updated with blogs, campaigns, programs, and new pages. The Senior Digital Designer, Web and Brand will serve as the primary steward of the GWC brand for all graphics, internal and external, and maintain a strong external-facing website. 
Reporting to the VP, Marketing and Communications, they will design marketing materials, merchandise, and web pages for programs and marketing campaigns and the company website, reaching a diverse audience -- from students and families to community organizations and partners.

• Graphic Design 

  • Create visually engaging and impactful graphics including presentation slides, flyers, social media graphics, programming logos, templates, merch, email graphics, and more. 

  • Design and conceptualize various PDF and web reports, balancing brand integrity with current industry trends to deliver captivating, effective, and relevant materials that amplify GWC’s work and impact.

  • Use a keen eye for typography, current market factors, and color theory, and implement them into all assets.

  • Keep abreast of all accessibility standards and implement best practices into designs.

  • Take ownership of the organization’s brand identity to ensure consistent application across all visual communications.

  • Oversee organization-wide usage of files to support graphic integrity and high-resolution presentation.

• Website Content Management

  • Create and upload graphics to the organization’s website.

  • Maintain accurate, consistent, and up-to-date site content across all pages.

  • Ensure all content follows brand voice, style guidelines, and SEO best practices.

  • Manage content workflows, including scheduling updates and coordinating approvals.

  • Update website navigation, landing pages, and product/service pages as needed.

  • Monitor GWC website for outdated or broken links and resolve issues promptly.

  • Design, upload and optimize assets to ensure fast website performance on desktop and mobile.

  • Work within CMS to manage layouts and modules.

  • Create campaign landing pages on Squarespace, or other plug and play platforms.

• Video Editing and Animation  

  • Produce and edit videos for web projects and social media to present the brand and its initiatives in a dynamic and relevant manner.

• Website Quality Assurance

  • Perform content audits to ensure accuracy, consistency, and compliance.

  • Test pages on multiple browsers and devices to ensure proper display.

  • Review content for accessibility and adherence to UX best practices.

• Project Support

  • Assist with website redesigns, migrations, and large-scale content updates.

  • Maintain content calendars and project timelines.

  • Support digital marketing initiatives such as email campaigns and social media integration.

• Teamwork and Workflow 

  • Manage multiple design projects simultaneously from concept through delivery, working closely with team members in MAC and other departments to guarantee timely and successful execution.

  • Work across departments to gather content for the website.

  • Support marketing campaigns by building landing pages and updating promotional content.

• Partner Collaboration 

  • Develop and design materials for partner engagements that reflect both our brand and our partners’ needs while maintaining brand consistency.

  • Consider partner graphic guidelines in asset creation to certify integrity of both partner and GWC brands.

• Design Advisory 

  • Serve as a sounding board and expert on design matters, advising teams on best practices to enhance visual communication. 

  • Edit the creative efforts of other team members and serve as a final approver for all designs to guarantee brand integrity and overall quality.

• Bachelor’s degree or equivalent work experience
• Minimum of 5 years in graphic design role, 2 years in website management
• Extensive experience with Illustrator, Photoshop, InDesign, Figma, and other design software 
• Understanding of multiple CMS platforms to manage website content
• Ability to use Canva to produce easy-to-edit, professional-level templates ideal for cross-team collaboration
• Adherence to brand guidelines while bringing artistic vision
• Strong project management and prioritization skills 
• Ability to work both independently and as part of a team
• Capacity to collaborate with non-designers to produce excellent work product
• Expertise in translating complex ideas into easy-to-understand designs
• An entrepreneurial mindset. Thrives in a dynamic environment with changing requirements
• Knowledge of design and tech field trends
• Ability to absorb and apply constructive criticism
• Passion for our mission to close the gender gap in technology fields through a dedication to diversity, equity and inclusion

Compensation transparency statement :

The wage range for this role takes into account the many  factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; and other business and organizational needs. 

At Girls Who Code, our compensation philosophy is to hire at or near the midpoint of a range and it is not typical for an individual to be hired at or near the maximum for the role. Compensation decisions are dependent on the facts and circumstances of each case.

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.

Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas.

GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact View email address on ziprecruiter.com

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.