Digital Strategy & Marketing Technology Manager

Location Plano, TX (On-site, with Work-from-Home Fridays) Employment Type Full-Time Position Overview We are seeking an experienced Digital Strategy & Marketing Technology Manager to lead and optimize our digital marketing technology ecosystem. This role is responsible for overseeing digital platforms, marketing technology, analytics, CRM systems, and campaign performance while supporting organizational growth through data-driven marketing strategies. The ideal candidate has a strong background in digital marketing, marketing automation, analytics, CRM management, and campaign optimization. This individual will collaborate closely with leadership and cross-functional teams to improve marketing performance, optimize donor/customer journeys, and maximize digital engagement. Key Responsibilities Digital Strategy & Analytics Monitor daily performance across digital marketing channels, campaigns, and platforms. Develop and maintain dashboards, reports, and KPIs to measure marketing effectiveness and ROI. Analyze campaign performance, customer engagement, and conversion metrics to identify opportunities for optimization. Perform A/B testing, audience segmentation, attribution analysis, and other optimization initiatives. Translate marketing data into actionable insights and strategic recommendations for leadership. Track budget pacing and marketing spend to ensure efficient resource allocation. Marketing Technology & CRM Manage and optimize the organization's marketing technology stack, including CRM, marketing automation platforms, analytics tools, and digital engagement systems. Maintain and improve marketing workflows, lead nurturing, segmentation, and automation processes. Ensure data integrity and efficient system integrations across marketing platforms. Support website optimization, landing pages, forms, and digital user experiences. Digital Marketing Support digital marketing initiatives across: Email Marketing Paid Search (Google Ads) Paid Social (Meta) Display Advertising SMS Marketing SEO CRM-driven marketing campaigns Oversee campaign execution and continuously optimize performance across channels. Collaboration Partner with leadership and cross-functional teams to support marketing initiatives and organizational objectives. Coordinate with external vendors and technology partners when required. Recommend improvements to digital strategies based on analytics and industry best practices. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience). Minimum 5 years of experience in Digital Marketing, Marketing Analytics, Marketing Operations, or Marketing Technology. Strong experience with: HubSpot (required) Google Analytics (GA4) Google Ads / Google Ad Grants Meta Ads Marketing Automation Platforms CRM Systems Experience with HTML and page-building tools. Experience with fundraising or donation platforms such as Fundraise Up, Virtuous, or similar platforms is highly preferred. Excellent analytical, organizational, and problem-solving skills. Strong written and verbal communication abilities. Ability to manage multiple projects in a fast-paced environment. Preferred Qualifications HubSpot Certifications Experience working with nonprofit, faith-based, education, healthcare, or mission-driven organizations. Knowledge of SEO best practices and digital customer journey optimization. Experience building dashboards and marketing performance reports. Benefits Competitive salary Employer-sponsored medical and dental insurance Vision insurance Retirement savings plan Paid Time Off (Vacation, Sick Leave, and Holidays) Hybrid flexibility with Work-from-Home Fridays Professional development opportunities Note: Candidates should be comfortable working within a mission-driven, values-based organization and supporting its organizational mission and culture. #J-18808-Ljbffr W3Global