Associate Brand Manager

Job Description:

Associate Brand Manager

Franklin, TN

On-site

This role is a highly collaborative, execution-focused marketing position centered on driving new user acquisition ("pet parents") for the Mars Petcare portfolio. The position serves as the critical bridge between strategic brand vision and operational reality, managing the end-to-end execution of recruitment, sampling, and multi-dimensional promotional programs.

The ideal candidate will excel at managing agency partners, collaborating across diverse internal teams (Brand, CRM, Shopper Marketing, Insights), and maintaining strict budget and performance discipline to increase brand share and category ownership.

What are we looking for?

• Bachelor's degree required. MBA preferred
  
• 1+ years of prior marketing experience preferably within the Consumer-Packaged Goods industry.
  
  
• Experience in the areas of strategy development and deployment
  
  
• Experience with digital, social media, e-commerce and/or data analytics a plus
  
  
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
  
  
• High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving.
  
  
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations turning consumer and social insights into strategic thinking.
  
  
• Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator.
  
  
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
  
  
• Resilient problem solver. Can build consensus even if all team members may not be in agreement. Can find creative solutions and common ground in order to move key initiatives forward.
  
  
• Ability to balance of art & science - ability to think creatively & strategically, with strong business mindset.
  
  
• Passion for brands and desire to leave a mark
  

What would be your key responsibilities?

• Understand how to translate the brand compass into brand activities including creating marketing plans to increase brand awareness and ensuring brand presence in online and offline channels
  
• Support role in partnering with inter-agency teams to develop support plans behind key brand activations.
  
• Shape and implement promotional activity, including partnering with shopper marketing team members on customer specific initiatives, in support of brand objectives
  
• Lead initiatives and influence brand strategy and growth opportunity recommendations leveraging customer, consumer and brand data and insights
  
  
• Analyze and review brand, category & competitive performance to offer recommendations to increase effectiveness of plans and identify opportunities for growth
  
• Represent marketing within their cross functional teams against the development and deployment of key brand initiatives and innovation.
  
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
  
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommend changes for future brand activity
  

What can you expect from Mars?

• Opportunity to bring your pet to work.
  
• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
  
• Commitment to make A Better World For Pets™ a world where they're healthy, happy and welcome
  
• Commitment to our consumers and focus on positively impacting the planet and the population.
  

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler-empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.