Director of Marketing

Director Of Marketing

Gamer's Choice is a team of passionate gamers, creators, and innovators based in Queens, New York. What began as a small local shop has grown into one of the leading destinations for Trading Card Game players and collectors around the world. We're driven by a shared love for gaming and community, offering both an engaging online experience and a vibrant in-store atmosphere. Our mission is to be the ultimate home for fans to connect, compete, and celebrate the games they love. While Yu-Gi-Oh! has always been our foundation, we're expanding into exciting new titles like Pokémon, One Piece, Riftbound, and Disney Lorcana. Our Long Island City store serves as the heart of our community, hosting tournaments, events, and gatherings that bring players together both in person and online.

Location: 34-09 Queens Blvd, Long Island City, 11101

Schedule: Fully On-Site, Monday - Friday, long hours

Reports to: CEO

Compensation: $140,000 - 170,000 annually

The Director of Marketing owns the growth of this brand. That means scaling our social following to 100K+ on Instagram, TikTok, and YouTube, converting our email list into a consistent sales driver, and driving the kind of anticipation around our retail launch that turns opening day into an event. This role moves fast and owns results end to end. Marketing here isn't a support function; it's a growth engine.

This is a high-presence, high-intensity role. The Director of Marketing is expected to work a baseline of five days per week and long days as required, especially during peak volume, launches, and operational transitions. This pace is required at the current stage of the company. If you are optimizing for predictable hours or strict boundaries over business outcomes, this role will not be sustainable.

The Director of Marketing is a builder at heart. You have grown brands from early stages with limited resources, a small team, and no playbook handed to you. You figure out what works, build the infrastructure around it, and keep moving. You don't need a large budget or a full team to make things happen; you need a clear goal and the autonomy to go after it. Direction and hand-holding are not part of this role; ownership is.

Responsibilities:

• Drive a content output of 5+ pieces per day across our social channels, not by delegating it into existence, but by being hands-on in making it happen.
• Own the growth of our social following and treat every post, campaign, and drop as an opportunity to add to it.
• Actively identify and pursue revenue-driving opportunities across email, social, and paid channels that turn our audience into buyers.
• Build the marketing infrastructure from the ground up, the systems, processes, and cadences that don't exist yet.
• Identify and pursue influencer, creator, and partnership opportunities that grow the brand authentically within the TCG community.
• Implement attribution and analytics frameworks so performance is measurable and decisions are data-driven.

Within the first 90 days, the Director of Marketing is expected to:

• Audit every existing marketing asset: email list, social accounts, website, and any past campaigns
• Establish a daily content cadence immediately. Begin posting immediately, don't wait for perfect conditions
• Set up or clean up the core tools: email platform, social scheduling, analytics
• Identify quick revenue wins in the email list and execute on them fast
• Develop a content system that operates independently to meet content goals
• Email flows live, welcome series, promotional cadence, abandoned cart at a minimum
• Paid media live on at least one channel with early performance data
• Retail launch strategy drafted and approved
• All core infrastructure in place and running
• Social following showing measurable growth across all three platforms
• Retail launch campaign is actively in the market, building awareness
• Clear reporting in place so performance is visible to leadership weekly

How you will be measured:

• Measurable growth in social following across Instagram, TikTok, and YouTube, trending toward 100K+ on each platform.
• Quarter-over-quarter improvement in website revenue attributable to marketing activity.
• Email list performing as a consistent revenue channel with improving open, click, and conversion rates.
• Content output hitting 5+ pieces per day with consistent quality and brand standards.
• Retail launch generates measurable awareness, foot traffic, and community excitement.
• A marketing function that operates independently and drives outcomes without constant CEO involvement.

Why this role may not be a fit:

• You need a fully built team before you can execute
• You prefer managing agencies over building in-house
• You optimize for brand aesthetics over measurable business outcomes
• You're more comfortable presenting strategies than executing them
• You rely on escalation paths instead of personal accountability
• You want predictable hours over business outcomes

Why this role matters:

• This role directly determines how fast the brand grows and how efficiently it scales. Gamer's Choice has real brand equity, a loyal community, and expanding product lines. The infrastructure to maximize that hasn't been fully built yet. You will build it. You will operate with real ownership over a function that touches every part of the customer experience. If done well, every other part of the business moves faster.

Qualifications:

• 6-10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role.
• Proven success in building and scaling e-commerce marketing strategies across acquisition, retention, and brand.
• Deep fluency in paid media, organic content, email/lifecycle marketing, and analytics.
• Strong grasp of social media trends, short-form video, influencer marketing, and community engagement.
• Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.).
• Strong data literacy, comfortable with CAC, ROAS, LTV, churn, and channel attribution.
• Excellent leadership, communication, and cross-functional collaboration skills.

Preferred Qualifications:

• Experience in the collectibles, gaming, or hobby e-commerce industry.
• Track record of successful campaign launches across TikTok, YouTube, and Whatnot.
• Experience hiring and managing a marketing team from the ground up.

Benefits:

• Health Insurance
• Dental & Vision Coverage
• Paid time off
• 401k
• Employee Discounts
• Gym Membership Reimbursements

Core Values:

• Community First
• For the Love of The Game
• Commitment to the Customer Integrity and Transparency Treating People Right

Gamer's Choice is dedicated to the success of our customers and our team. Given this, we set these expectations clearly to help communicate the impact of this role. In return, you will work alongside operators who care deeply about outcomes, move fast, and hold high standards, within a company in a period of rapid growth and operational scale.

EEO/AAP Statement: Gamer's Choice is an equal opportunity employer. We acknowledge and honor the fundamental value and dignity of all individuals. We pledge ourselves to crafting and maintaining an environment that respects diverse traditions, heritages, and experiences. Gamer's Choice is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

If you require an accommodation to participate in the application process, contact us at View email address on click.appcast.io