Director, Integrated Media Planning - Retail

Own the strategic vision for the client’s strategic media approach Partner directly with the Brand Lead and Portfolio Strategy/Planning Lead to reshape planning and drive measurable brand impact through media Develop insights from category, competitive, cultural, and consumer landscapes within strategic frameworks Develop brand media tactics across CTV, Digital Video, Social, Search, and Custom Direct Partnerships Defend agency work and recommendations while challenging internal and external teams to enhance the work Identify and bring to life innovative, never-been-done-before media opportunities Build personal, understanding relationships with clients and prioritize team and client needs Inspire teams to solve client challenges in unique ways and model new approaches Lead transformation for a growth brand and collaborate with senior leaders Requirements Graduate of a four-year college or university 8+ years of integrated media planning experience Experience in cross-functional strategic planning and Communications Framework development Experience working with ~$100MM+ range of yearly media spend Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track Track record of handling big client ambitions Ability to create and execute a holistic channel approach to planning Experience collaborating with media owners, agency business units and creative agency partners Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent Advanced knowledge of media fundamentals and an ability to educate at all levels Strong comfort level with data, analytics, and measurement Core Competencies Demonstrates expertise in integrated media planning, strategic media approach, and data-driven optimization. Proven ability to lead teams, manage significant media budgets, and develop innovative media tactics across various channels. Highest-signal resume keywords Integrated Media Planning Strategic Media Approach Data Analytics Collaboration Leadership and Team Management Holistic Channel Planning ATS Optimization Keywords Hard Skills Media Fundamentals Cross-Functional Strategic Planning Communications Framework Development Media Tactics Development Optimization Recommendations Soft Skills Relationship Building Problem Solving Inspiration and Team Motivation Industry Keywords CTV Digital Video Social Media Search Custom Direct Partnerships #J-18808-Ljbffr Jobtailor