Senior Demand Generation Manager

As the Senior ABM & Paid Digital Manager at FMX, you will bring account-based marketing and paid digital strategy under a single senior owner. In this high-autonomy role, you will orchestrate ads, intent signals, and sales plays against our highest-value accounts in K-12, Higher Ed, and Commercial segments, while running the paid digital programs that fuel the entire funnel. You will serve as the master operator of our ABM platform, designing account-level plays and partnering tightly with sales leadership to turn in‑market signals into pipeline. This position requires a hands‑on operator who can diagnose performance, build the plan, and ship campaigns themselves to accelerate target account conversion.

Responsibilities

• Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline.
• Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting.
• Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts.
• Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities.
• Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline.
• Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion.
• Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality.
• Define the metrics framework for ABM and paid channels. Publish a recurring state-of-accounts readout to marketing and sales leadership detailing what is moving, what is stuck, and what is next.

Preferred Experience & Qualities

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end.
• Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user.
• AI expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation) to meaningfully increase speed and output.
• Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend.
• Demonstrated ability to generate pipeline in target accounts through coordinated account plays, rather than just lead volume.
• Tight sales partnership instincts with the ability to think in accounts and opportunities to earn and keep sales’ trust.
• Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently.
• Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers is a plus.
• Experience partnering with SDR teams on intent-triggered outbound motions or navigating long, committee-driven buying cycles is a bonus.
• A match with our core pillars: Teamwork, Excellence, and Integrity.

Benefits

• You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
• We value learning and mentorship: We have a training and incentive program and mentorship opportunities.
• Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We host one all‑company event a year to ensure that you can put a face to a name and establish high‑trust relationships with your teammates and coworkers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company-sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
• You can wear jeans and tees: Feel free to keep it casual, we do.
• You’ll enjoy a collaborative culture and a close-knit team: We’re a team of hard-working, high‑fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.

Compensation

• Base salary range: $100,000 annually. This position is also eligible for a Company Performance Bonus.
• 401(k) and medical / dental / vision / short and long term disability / life insurance.

Location

The candidate for this position can be located anywhere in the US.

Company

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at:

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal‑opportunity employer and a drug‑free workplace.