Marketing Research Analyst

Job Description The Marketing Research Analyst helps the organization make smarter, insight‑led decisions. This role is responsible for gathering and translating customer, competitor, category, and market information into clear takeaways that support brand, go‑to‑market, segment and product strategies. This is a strong opportunity for an early‑career marketer or analyst who is naturally curious, highly organized, and excited by connecting data and research to real business action. The right candidate will enjoy digging into trends, asking the right questions, and turning information into insights that help teams move with greater clarity and confidence. What You Will Do Support research initiatives that help shape brand, product launch, customer, and channel strategies Assist with the development of qualitative and quantitative surveys, interview guides, and research briefs, ensuring they are designed to elicit valuable insights and align with research objectives. Organize and analyze research findings to identify patterns, opportunities, and key takeaways Translate information into clear summaries, reports, and presentations for business stakeholders Monitor category trends, customer behavior shifts, competitive activity, and market developments from internally collected data. Partner with internal teams and external vendors to support research execution and reporting Help maintain research files, trackers, dashboards, and knowledge‑sharing tools, and other research admin needs. Contribute to a stronger culture of insight‑driven decision‑making across the organization Stay updated on the latest market research methodologies, tools, and technologies, and make recommendations for their implementation within the organization. What We Are Looking For Bachelor’s degree in Marketing, Market Research, Business, Communications, Psychology, Statistics, or a related field 1–3 years of experience in market research, marketing analytics, consumer insights, or a related field preferred Strong curiosity and interest in understanding customers, markets, and business trends Ability to gather information, spot patterns, and turn findings into clear recommendations Strong written, verbal, and presentation skills High attention to detail and strong organizational skills Ability to manage multiple projects and timelines effectively Proficiency in Microsoft Office Experience with survey platforms, analytics tools, or dashboard/reporting tools is a plus (Qualtrics and Power BI) What Will Help You Stand Out You ask thoughtful questions and enjoy getting to the “why” behind the data You can take complex information and simplify it for others You are comfortable working across teams and supporting multiple stakeholders You balance analytical thinking with practical business application You are eager to learn and grow in a fast‑moving marketing environment Why This Role Matters Central Marketing is responsible for building strong brands, enabling go‑to‑market success, and driving smarter, more connected marketing across the organization. This role helps ensure that work is grounded in real insight, not assumptions, by bringing forward the voice of the customer, awareness of the market, and clarity on where opportunity exists. Success in This Role Looks Like Delivering research and insights that are clear, actionable, and relevant Helping teams make more confident, informed decisions Bringing consistency and organization to how insights are gathered and shared Growing into a trusted partner who helps Central Marketing stay closely connected to customers and the market Building trust as a dependable source of insight and information Ability to thrive in a large, decentralized organization Excellent analytical and project management skills Company Description Comprised of a market‑leading portfolio of best‑in‑class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories. ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns. Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment. The company began with an innovation that responded to customer needs, growing from a one‑man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people. Additional Information ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law. Why ITW Welding? Generous Retirement Benefits – 401(k) match PLUS an additional retirement contribution to help you plan for the future. Paid Time Off – 11 paid holidays, 5 sick days, and vacation time to take time for what matters. Company‑Paid Insurance – Life, AD&D, Short‑Term & Long‑Term Disability insurance to give you peace of mind. Family‑Friendly Benefits – 4 weeks of paid parental leave and adoption reimbursement to support your family journey. Education Assistance – tuition reimbursement because we believe in investing in your personal and professional development. ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. #J-18808-Ljbffr