Social Media and Content Manager

About Nickel & Suede Nickel & Suede is a Kansas City-based fashion accessories brand known for lightweight leather earrings, waterproof jewelry, and one of the country's fastest-growing collegiate and sports-licensed jewelry collections. We're a founder-led company that moves quickly, values creativity and ownership, and believes great brands are built by people who genuinely care about their work and each other. We love trying new ideas, celebrating wins, and building something meaningful together. About the Role We're looking for someone who understands that social media is more than creating beautiful content- it's one of the primary ways customers discover our brand. This role is for someone who loves fashion, follows trends, enjoys analyzing why content performs, and gets excited about testing new ideas. You'll work closely with our founder and marketing team to create content that grows our audience, strengthens our community, and ultimately drives sales. If you're naturally curious, love experimenting, and are always paying attention to what's working online, we'd love to meet you. Responsibilities Social Media Growth Own the day-to-day growth of Nickel & Suede's organic social channels. Develop and execute platform-specific strategies across Instagram, TikTok, Pinterest and emerging platforms. Stay ahead of trends and identify new opportunities for growth. Help grow both our main brand and athletics social channels. Content Creation Plan, film and edit engaging short-form content. Capture behind-the-scenes moments, product launches, styling ideas, photoshoots, retail events and game-day content. Repurpose content across platforms while maintaining a consistent brand voice. Analytics & Optimization Monitor social performance and identify what's working and why. Track engagement, reach, follower growth, traffic and sales from social. Continually test new ideas and use data to improve future content. Partner with marketing, product development, retail, wholesale and leadership to tell the stories happening across the company. Support product launches, campaigns, collaborations and licensed collections with thoughtful content strategies. Help identify opportunities to grow TikTok Shop and other social commerce channels. Community & Creator Partnerships Build and nurture relationships with influencers, ambassadors, athletes, and creators who align with the Nickel & Suede brand. Help recruit new creators and identify partnership opportunities. Coordinate product gifting, launches, and campaign participation. Develop creative ways to encourage authentic content and community engagement. Measure the effectiveness of creator partnerships and recommend improvements. Beyond Social Media One of the best parts of working at Nickel & Suede is that no two weeks look exactly alike. Depending on the season, you may: Attend trade shows and markets Help at pop-up shops and retail events Style jewelry for photoshoots and campaigns Occasionally model or appear in content Travel to collegiate and sporting events Collaborate on product development and new launches Jump in to support other areas of the business when an extra set of hands is needed We're a small team that enjoys working together and believes everyone contributes to building the brand. We're Looking For Someone Who... Has experience creating social content that drives engagement and growth. Loves fashion, trends and storytelling. Enjoys both the creative and analytical sides of social media. Is curious and continually learning. Has strong photography and video skills. Is organized, dependable and self-motivated. Thrives in a collaborative, fast-paced environment. Enjoys sports and understands game‑day culture (preferred). Bonus Points If You Have Experience With... TikTok Shop or social commerce Influencer or creator partnerships Fashion, retail or direct-to-consumer brands Growing a personal or professional social media account Success in This Role In your first year, success looks like: Growing our audience across social platforms. Creating content that reaches new customers and strengthens our community. Helping social media become an even stronger driver of traffic and sales. Bringing fresh ideas backed by testing, analytics and creativity. Becoming a trusted creative partner who helps tell the Nickel & Suede story. Compensation Starting at $24/hour, based on experience. #J-18808-Ljbffr Nickel & Suede