Marketing Manager- B2G Progress Federal Solutions
$118.15k - $140kProgress
We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.
We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Business to Government Marketing Manager and help us do what we do best: propelling business forward. This will be a hybrid role working between your home office and our Vienna VA office, supporting our Progress Federal Solutions group.
Progress Federal Solutions focuses on servicing the U.S. government and public sector. Our primary product is a highly differentiated data management platform that helps our customers on their journey to get more value out of their enterprise data. We enable organizations to integrate all their data and metadata, power transactional and analytical applications, and curate data for machine learning and AI. To learn more visit
In this role, you will:
- Devise integrated marketing plans targeting federal agencies, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy.
- Collaborate with Product Marketing and Corporate Communications for branding, awareness, and thought-leadership campaigns by crafting narratives and campaign themes that align with federal priorities
- Manage and execute multi-channel field and digital campaigns, including live events, executive briefings, trade shows, webinars, email, paid media, and sponsorships to generate demand
- Collaborate with cross-functional teams-sales, product, government affairs, campaign operations, and external agencies or partners-to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs.
- Analyze market and competitive data, monitor campaign performance, and continuously optimize tactics while reporting pipeline contribution, conversion, and ROI to leadership.
- Influence and educate internal stakeholders on federal market conditions, campaign insights, and opportunity health, adapting strategies as regulations, priorities, or agency needs evolve.
- Work with product marketing and select third parties to create, localize, and publish content for federal-focused campaigns across digital channels, print, and public relations, supporting launches and solution messaging that resonate with government buyers.
- Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences.
- 5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics.
- Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies.
- Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end.
- Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment.
- US Citizenship required due to federal group and system access areas.
This position is also eligible to participate in our commission plan. Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth. We also offer a robust benefits package, with details below. If this sounds like you and fits your experience and career goals, we'd be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Apply now! #LI-hybrid Together, We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!
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