Influencer & Branded Content Director

We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You’ll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms. As the Influencer & Branded Content Director, you’ll set the strategic direction for how PMG builds, scales, and elevates influencer and creator marketing across clients. You’ll collaborate with creators, talent agencies, media strategists, content teams, client leaders, and brand partners to develop programs that connect cultural relevance with business impact. A key focus will be scaling PMG’s influencer and creator marketing discipline by establishing frameworks, strengthening talent and platform relationships, and setting clear standards for authenticity, quality, measurement, and effectiveness. You’ll also play a highly visible role in shaping the future of branded content at PMG, exploring new content formats, identifying emerging platforms, and guiding teams toward creator strategies that are innovative, thoughtful, and built for measurable impact. At PMG, we don’t just follow trends—we create them. If you’re passionate about shaping culture through creator-driven storytelling, using data to guide meaningful decisions, and redefining what’s possible in influencer marketing, this is the place to make your mark. What You Will Do Set the vision and strategic direction for PMG’s Influencer & Branded Content discipline, defining department goals, channel priorities, measurement expectations, and long-term growth opportunities. Lead and develop the Influencer & Branded Content team, overseeing team structure, workload planning, day-to-day operations, and professional growth while creating an environment rooted in collaboration, creativity, and accountability. Establish PMG as a leader in influencer marketing and branded content by bringing a strong point of view to client conversations, industry opportunities, thought leadership, and emerging creator trends. Develop and champion innovative influencer and branded content programs for existing clients and new business opportunities, partnering closely with account, strategy, media, and creative te