Contract Associate Director, Website Data and Analytics

Overview Razorfish is seeking a Contract Associate Director, Data Analytics to join our team. Candidates should be proficient in building and applying website KPI frameworks, analyzing and reporting on website performance, providing insights to inform UX design. Day-to-day tools include Adobe Analytics, Excel and PowerPoint. Responsibilities Analyze website performance data (overall trends, clickstream, pathing, UX, heatmapping) to uncover meaningful insights across multiple lines of business. Create and maintain regular reporting related to site performance, A/B and creative tests. Create complex segments based on page, visit, and visitor-level criteria and filters. Build ad-hoc analyses as needed to unearth page, experience, and user-level learnings. Independently prioritize analytical needs of team and business, based on complexity, timing, and visibility. Perform basic statistical analysis, such as calculating statistical significance, distributions, etc. Effectively communicate analyses and provide the "so-what" to internal and client stakeholders, both verbally and in writing. Qualifications The applicant should have at least 7 years of work experience in a business environment, and at least 5 years with experience successfully working with strategy and UX website teams. Experience with Adobe Analytics. A storyteller, able to make sense of data and extrapolate meaningful and actionable insights. Experience in creating and delivering presentations using PowerPoint. Experience in any or multiple areas below would be a plus: Advanced knowledge of website tagging or tag management systems (Adobe Launch, Google Tag Manager, etc). Paid or owned media campaign knowledge that would drive traffic to a website. Website design/customer experience. Compensation USD $53.99 - $86.40 per hour. This pay range is the Company’s expected range for this position. EEO Statement Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. Accommodation If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. #J-18808-Ljbffr Publicis Groupe