Multi-Brand Marketing Associate Manager

Summary of Job Description:

The Multi-Brand Marketing team is a dynamic team focused on developing processes and platforms to drive growth and engagement for our alternative brands. We aim to build meaningful connections with local communities, fostering guest love and loyalty.

The Associate Manager, Multi-Brand Marketing is responsible for helping develop and optimize brand strategies while executing marketing plans for a portfolio of restaurant concepts. Balancing long-term brand building with short-term performance driven initiatives, the PRG Multi-Brand Marketing Team oversees licensee, fast-casual brands such as Raising Cane's, Whataburger, Hibachi-San, Wasabi and Uncle Tetsu as well as company-owned, fine-dining brands Panda Inn and Yakiya. The Associate Manager partners with senior Operations leadership, providing critical support to achieving financial and growth objectives. Additionally, the position works on cross-functional teams, helping drive brand positioning, menu innovation, pricing, local marketing programs, new store opening plans and guest experience initiatives.


Job Responsibilities:

• Partners with Operations leadership at PRG licensee partners, and alternative concepts, helping them develop strategies, programs, and tools that achieve financial and growth objectives.
• Analyzes the competitive landscape, benchmarking each brand against local competitors in terms of product, price, promotion, and brand loyalty. Stays updated on culinary and marketing trends to identify opportunities for growth.
• Assists with developing and documenting PRG Multi-Brand Marketing policies, procedures, and process improvements to enhance team performance and efficiency.
• Supports and implements brand strategies, programs, and tools to increase guest visits and grow guest frequency, store level sales, transactions, and guest satisfaction.
• Executes a tiered New Store Opening strategy catering to specific market needs, overseeing marketing activities for approved new store openings.
• Collaborates with external creative partners or agencies to help develop and implement promotions consistent with brand positioning that drive sales and transactions.
• Provides input on pricing strategies based on historical analysis and competitive and consumer insights.
• Contributes to the design of a comprehensive off-premises, omnichannel consumer experience for alternative concepts.
• Develops and executes loyalty/rewards structure for alternative concepts.

How we reward you:

• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity*
• Full medical, dental, and vision insurance *
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays*
• Continuous education assistance and scholarships*
• Income protection including Disability, Life and AD&D insurance*
• Bereavement leave*

*Benefits available for eligible permanent full time associates

Qualifications - External

Your background and experience:

• Bachelor's degree in Marketing or equivalent field required
• Minimum five years of directly applicable marketing experience in a hospitality/restaurant environment; experience in an hourly or managerial restaurant position preferred as well as experience in new store openings
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Pay Range: P3: $90,000- $126,500 per year

* Within the range, individual pay is determined using various factors, including work location and experience.

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Panda Strong since 1983:

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,800 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it's impacting our team or the communities we work in, we're proud to be an organization that embraces family values.

You're wanted here:

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodation. The Americans with Disabilities Act (ADA) prohibits discrimination against qualified individuals on the basis of disability. Applicants are entitled to reasonable accommodations, absent undue hardship, to effectively participate in the application and hiring process, for example, sign language interpreters. If you believe you require an accommodation for the application or interview process or for the position for which you are applying, please reach out to View email address on click.appcast.io .