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ASSISTANT DIRECTOR OF MARKETING AND FAN ENGAGEMENT

$5,584 - $5,834 per month

University of Washington

:

ASSISTANT DIRECTOR OF MARKETING AND FAN ENGAGEMENT

Req #: 228143 Department: INTERCOLLEGIATE ATHLETICS Job Location: Seattle Campus Posting Date: 10/26/2025 Closing Info: Open Until Filled Salary: $5,584 - $5,834 per month Other Compensation: Taxable benefits include tickets to UW intercollegiate home competitions. Non-local candidates may be eligible for a moving allowance. Shift: First Shift Benefits: As a UW employee, you will enjoy generous benefits and work/life programs. As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an IMPACT by committing to creating a purpose driven culture that impacts students and our greater community. We engage in GROWTH through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a COMMUNITY who strive to create experiences for our stakeholders every single day. At our core is the belief that INCLUSION means creating spaces and places that reflect equity, advocacy and belonging for all. With over 650 student-athletes participating in UW's 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world's leading public research universities. For more detailed information, please visit our Washington Athletics Candidate Dashboard. DUTIES AND RESPONSIBILITIES The Assistant Director of Marketing and Fan Engagement will leverage traditional promotional and grassroots marketing efforts for assigned sports and ancillary projects, with goals set to increase event attendance, generate revenue, and enhance brand expansion for University of Washington athletic programs. This position is designed as a step of growth for an individual with base-level industry experience, and reports to the Assistant Athletic Director for Marketing. Sport Oversight
  • Lead Marketing promotional planning and event presentation oversight for assigned sports.
  • Set promotional theme days, schedule and maintain team outreach opportunities, and coordinate Sundodger Creative media days.
  • Attend all Sport Support Team meetings for assigned sports and lead all marketing touchpoints therein. Brand Expansion and Outreach
  • Lead all planning, organization, and expansion of assigned athletics outreach programs as assigned by the Assistant Athletic Director for Marketing, Game Presentation and Fan Experience. Serve as liaison to community groups, coordinating UW marketing appearances at non-athletic events. Set revenue and event goals and regularly track progress toward goals.
  • Manage and direct the Marketing Assistant / Fan Outreach position plus any student interns, with a focus on community event scheduling and promotional marketing efforts for assigned sports.
  • Brainstorm and recommend promotional messaging to communicate information regarding upcoming special events and outreach opportunities, in conjunction with the Assistant Athletic Director for Revenue Generation, Email Marketing Coordinator, and digital strategy and creative staff. Identify target audiences for each promotion and align outreach efforts befitting such audience, in collaboration with Conference sales staff.
  • Other duties as assigned. CONDITIONS OF EMPLOYMENT Compliance with the rules and regulations of the University, the NCAA, the Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics. MINIMUM REQUIREMENTS
  • Bachelor's degree in marketing, communications, public relations, or a related field.
  • A minimum of two to three years of combined professional experience in marketing, live event production, or community outreach. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS
  • Must be proficient in Microsoft Office.
  • Have an ever-evolving understanding of the industry and a creative mindset towards promoting events and growing revenue.
  • Highly motivated, creative, self-starter with excellent written and verbal communication skills.
  • A strong leader and mentor, especially to college students.
  • Must be able to work a flexible schedule; evenings and weekends are required. DESIRED QUALIFICATIONS
  • Adobe Creative Suite knowledge, creative media experience, and strong organizational skills are a plus. Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at View phone number on us.fitly.work or View email address on us.fitly.work.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.

Vacancy posted 2 days ago
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