SAP-Marketing & Demand Generation Manager

SAP-Marketing & Demand Generation Manager

Location: Chicago, IL | Hybrid

Client Overview: Our client is an established, growing SAP solutions and services provider expanding its footprint in the U.S. midmarket.

We are recruiting on behalf of a leading SAP partner seeking a strategic, commercially minded Marketing & Demand Generation Manager to lead demand creation across North America.

In this role, you will be the primary marketing engine for the U.S. business, responsible for elevating brand presence and driving qualified pipeline across software licenses, consulting projects, and ongoing operations services. You will bridge global marketing assets with the nuances of the domestic midmarket, collaborate directly with SAP partner programs, and work shoulder to shoulder with Sales to convert interest into revenue.

This is an ideal fit for a demand generation leader who thinks in pipeline rather than vanity metrics and wants direct ownership of market expansion.

Key Responsibilities

• Demand Generation Strategy: Design, launch, and optimize integrated multi-channel campaigns targeting U.S. midmarket accounts across software licensing, consulting engagements, and operations services.
• Content & Campaign Localization: Adapt global corporate messaging, thought leadership, and campaign frameworks to resonate with domestic buyers and regional business priorities.
• Ecosystem & Agency Collaboration: Run joint marketing programs with SAP partner channels and manage external U.S. lead generation agencies to scale outreach.
• Targeted Programs & Events: Execute targeted account-based marketing (ABM) programs, LinkedIn initiatives, webinars, and premier industry conferences, including ASUG.
• Sales Alignment & Lead Flow: Own MQL criteria, qualify inbound and campaign-generated leads, and manage seamless handoffs to the sales team for SQL conversion and pipeline tracking.

What Our Client Is Looking For

• Experience: 7+ years of proven B2B demand generation experience, with meaningful exposure to the SAP partner or enterprise applications ecosystem.
• Network & Partnering: An established network of vetted U.S. lead generation agencies, creative partners, and marketing service providers.
• Commercial Mindset: A clear track record of reporting marketing performance through pipeline value and sales acceptance rather than clicks or impressions.
• Execution & Collaboration: Ability to operate both strategically and hands-on, maintaining close alignment with regional sales leadership.

Position Details & Next Steps

This position is based in Chicago, IL, operating on a flexible hybrid schedule. Our client offers competitive compensation, comprehensive benefits, and significant room for career growth within an expanding U.S. practice.

Interested candidates are invited to submit their resume for confidential consideration. Our team will review all qualified submissions and schedule introductory conversations promptly.