SUPERVISORY PUBLIC AFFAIRS SPECIALIST

Duties

Provides direction for overall communications development and implementation; production and updating of all Rural Development publications, brochures, fact sheets and annual special reports.

Serves as advisor to state and local office staff to strategize on and develop marketing campaigns and communications materials (media advisories, public service announcement, story ideas) for Rural Development programs.

Evaluates pending and proposed legislation with regard to communication and information needs, evaluates public information needs relative to Rural Development's varying programs.

Proposes new and innovative approaches to disseminate information about Rural Development programs throughout the nation.

Participates fully in the formulation, development, and execution of communication strategies, providing expert advisory and coordinating assistance to State Directors, state and local officials, and RD management officials.