Recipe Instruction Designer

Job Description

Job Description

Under the direction of the Director of Menu Operations the Recipe Instructional Designer will execute daily tasks related to recipe data entry, recipe instructional design, operational development, as well as any projects needed to uphold Crumbl’s efforts to produce the Best Desserts in the World. 

Instructional design

• Receive a recipe concept and create initial instructional design for new and existing recipe operations and concepts.
• Generate applied instructional design for each R&D recipe, translating basic kitchen recipes and concepts into clear, comprehensive instructions
• Create Version 1 instructional design on recipes based on initial development from R&D Chefs
• Provide accurate and detailed content for Version 1 recipes in the form of photo and video.
• Simultaneously follow a recipe and be organized with notes on changes.
• Write new recipes with weight, processes, and insights as recipes are being developed.
• Maintain and manage all recipes within Crumbl’s primary recipe database and instructional library, ensuring accuracy and consistency.

Process Development

• Identify and outline needs for recipe testing and validation.
  Execute an in-depth recipe assessment on developed products prior to testing launch for the purpose of developing and finalizing operational procedures and validation recipe functionality.
• Provide support to development, testing, training, and support teams to produce quality products and processes through detailed reports, documentations, and instruction.
• Ensure quality execution of cookie recipes after assessment and testing. (Requires occasional travel)
• Collaborate cross-functionally to support teams and ensure consistent product and process quality through clear documentation and detailed reporting.
• Help with the cleaning, organization, and maintenance of the HQ Test Kitchen alongside other bakers.
• Some domestic and international travel is required. Must maintain a valid passport and all necessary travel documentation. Travel may occupy up to 20% of time.
• Helps the Director of Menu Operations with special projects. Special Projects will require knowledge and execution of both baking cookies and desserts.
• Able to pivot and take constructive criticism.

• Bachelor’s degree and/or work experience equivalence in English, Communications, Instructional Design, or other relevant fields of study strongly preferred.
• 6 months Crumbl experience preferred.
• Proven ability to manage multiple projects with excellent time management and scheduling skills.
• Able to quickly adapt to Crumbl’s proprietary internal technology.
• Excellent written communication skills for documentation and content updates.
• Proven ability to manage complex production environments while maintaining brand integrity.
• Comfortable working with content management systems or recipe databases.
• Strong analytical thinking and attention to granular details.
• Utah Food Handlers Permit
• Highly organized and self-motivated
• Time management skills
• Demonstrated ability to create structure and prioritize work
• Comfortable working in a fast-paced, results-oriented culture
• Flexible and adaptable; able to work and thrive in ambiguity
• Team player

Benefits & Perks

- Medical, dental, and vision benefits

- 15 days PTO/year

- 10 paid holidays

- Paid parental leave

- Personal phone bill reimbursement

- Gym reimbursement

- Corporate DoorDash® DashPass membership

- Regular company and team activities

- 401k with competitive matching contribution plan

- Excellent opportunities for career growth

- Work in a hyper-growth company

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.

Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.

Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box! 

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.