Digital Marketing Specialist

Overview The Opportunity: As a Digital Marketing Specialist you will be an individual contributor responsible for building, launching, managing and growing an assigned portfolio of paid search marketing campaigns. You will work collaboratively within a team of seasoned digital marketing professionals but will also be expected to operate autonomously and follow Ziff Davis Shopping's documented PPC best practices to guide these campaigns toward specific performance goals. Responsibilities Operate with minimal guidance as an individual contributor and own campaign management end-to-end Own a tier 1 campaign portfolio (novice-level complexity) Follow documented best practices to manage, maintain, and grow assigned portfolio through active campaign management (including ownership of ad copy maintenance and testing, bid/budget updates and keyword mining) Communicate portfolio performance, challenges and escalations to manager(s) through weekly 1:1s, daily check-ins and ad-hoc outreaches Review best practice documentation regularly and mentor with more-senior campaign managers to hone paid search skills and knowledge Qualifications 1-2 years paid search campaign management experience Fundamental-level knowledge of Microsoft Excel (including basic formulas) Fundamental-level knowledge of Google Ads and Microsoft Ads Strong attention to detail Excellent written and verbal communication skills About Ziff Davis Shopping Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes). About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals Technology, Connectivity, Shopping, Entertainment, Health Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. Benefits Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. If youre seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you. Compensation Compensation Range: The salary compensation for this role is $70,000 to $80,000. Individual pay within the compensation range is determined based on factors including experience, scope of the role, education and training, and business performance. Equal Opportunity Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) is about fairness, equal opportunity, and belonging. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to View email address on click.appcast.io. #J-18808-Ljbffr Ziff Davis Shopping