Director of Product Marketing

Director of Product Marketing

Help us solve fraud asap with Casap — where we're building the world's first AI-native disputes automation and fraud prevention platform. Our mission is to create a future where trust is a given and fraud is rare by empowering financial institutions to automate disputes, eliminate first-party fraud, and turn manual back-office workflows into loyalty-building moments for customers and members.

Location(s)

This is a hybrid role based out of our San Francisco, CA or New York, NY office. Our team works in-office time on Mondays, Wednesdays, and Fridays.

About the Role

As Director of Product Marketing, you'll own how our products are positioned, understood, and sold. Reporting to the Head of Marketing, you'll lead the product marketing function end-to-end — from setting go-to-market strategy to showing up as a real partner to Product, Sales, and Marketing leadership. You'll shape the narratives that drive pipeline, lead sales enablement at scale, and help define how Casap shows up in the market. This role is for someone who's done this before — a leader who's equally comfortable in a strategy doc and a sales kickoff, and who knows how to build things that actually move revenue in a fast-moving fintech environment.

What You'll Do

• Define and own product positioning, messaging, and storytelling across the full portfolio.
• Lead go-to-market strategy for new products, feature launches, and expansion into new verticals and markets.
• Work closely with Sales leadership to build enablement programs that actually help reps win — pitch frameworks, competitive intel, objection handling, and proof points.
• Own interactive demo strategy, making sure demos are doing real work in the sales cycle
• Build the infrastructure behind sales enablement — playbooks, training programs, and content systems — that improve win rates and shorten deal cycles.
• Make sure product messaging feeds into organic search strategy, and lead GEO content development so Casap shows up where buyers are actually looking, including AI-generated answers.
• Lead competitive, market, and customer intelligence efforts that inform both positioning and product direction.
• Drive launch planning across Product, Marketing, and Revenue so launches are coordinated and land with impact.
• Hire and develop product marketing talent as the team scales.

What You've Done

• 7+ years in product or product marketing — ideally in B2B fintech, SaaS, or a data-driven tech company.
• A real track record of owning GTM strategy and connecting it to revenue outcomes, not just supporting someone else's.
• Deep familiarity with solution and value-based selling, and the ability to shape how Sales teams position and close.
• Strong background in financial services, payments, lending, or fraud technologies strongly preferred.
• Experience building and scaling sales enablement programs and infrastructure, not just individual assets.
• Demonstrated ability to lead cross-functional initiatives at the leadership level and influence without direct authority.
• Experience managing or mentoring team members; ability to build and grow a high-performing PMM function.
• Familiarity with AI tools and a clear point of view on how they should be applied to marketing workflows and content at scale.
• Exceptional communication and storytelling skills, able to translate complex product capabilities into narratives that resonate with buyers, executives, and internal stakeholders.

Nice to Have

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus.

Compensation

The base pay range for this role is $180,000 – $240,000 per year. Casap's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as bonuses and commission plans for applicable roles. The listed US-based compensation range is a guideline and may be modified. Final compensation will vary based on market conditions, geographic location, and candidate qualifications, including relevant knowledge, skills, and experience assessed during the interview process.

• Start-up equity
• Full health, vision & dental coverage
• One Medical membership
• Stocked kitchens + weekly lunches
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment + annual home office budget