Strategic Marketing & Business Development Manager

Market ManagerThe Market Manager acts as the internal expert on market trends, dynamics, and customer needs. This role is pivotal in defining where to play by translating market insights into actionable strategies, investment priorities, and long-term growth opportunities aligned with business objectives. The Market Manager is responsible for market segmentation, analyzing market size and growth rates, and developing strategies to drive solution development. They also lead market research, maintain the Copeland market model, and assess competitive, industry, and regulatory trends to inform cross-functional teams.As a Market Manager, You Will:Develop and deliver the Copeland Business Strategy Plan, including market sizing, key trends analysis, and competitor insightsCreate market roadmaps to guide product and solution developmentIdentify M&A opportunities and develop strategic roadmapsConduct value assessments to support value propositionsGather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impactsMonitor competitive strategies and end-user requirements to influence specifications and market strategiesDefine market segmentation, targeting, and prioritization to guide resource allocation and strategic focusTranslate market insights into clear growth initiatives and align cross-functionally (Product, Portfolio Marketing, Commercial teams) to drive executionEmbed market intelligence into planning cadences (e.g., AOP, strategy reviews) to ensure decisions are data-driven and alignedKPIsMarket growth and share vs. planRevenue and profitability by marketDelivery and execution of 5-year market strategyM&A pipeline quality and successAdoption and impact of market insights in business decisionsRequired Education, Experience, & Skills:Minimum 5+ years of experience in market research, strategy development, or a related fieldProven leadership and communication skills with success in aligning cross-functional teams to execute market strategiesAdvanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance trackingStrong analytical and problem-solving skills rooted in data-driven decision-making and strategic planningA relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellenceDeep commitment to ownership, continuous learning, and taking proactive steps to improve business outcomesBachelor's degree in marketing, business administration, economics, engineering or a related fieldAbility to travel 30%+Preferred Education, Experience, & Skills:Master's degree in marketing, business administration, economics, engineering or a related fieldAdvanced knowledge of market segmentation, competitive analysis, and growth strategy developmentExperience in identifying M&A opportunities and developing strategic roadmapsDeep understanding of market dynamics, customer needs, and regulatory impacts on business strategyFamiliarity with Voice of Customer (VoC) methodologies and toolsKnowledge and previous work experience in the Cold Chain – Foodservice industry or related experience with Copeland compression, controls, and enterprise servicesOnsite Work Arrangement:This role is based fully onsite, and not eligible for hybrid or remote work opportunities. There is the option to have 1 work from home day per week.Why Work in St. Louis, MissouriOur facility is located in St. Louis, famous for its Gateway Arch standing at 630 feet tall. St. Louis is a family-friendly, historic metropolitan area with a low cost of living and first-class schools. The city offers excellent restaurants, shopping areas, art galleries, and numerous festivals throughout the year, making this an exciting place to live and work.About Our LocationOur location is the host of Copeland's corporate headquarters. Our products have become household names that support the comfort and well-being of our customers. The employees at this location provide support to the various businesses within the platform, allowing for many networking opportunities across businesses.Our Commitment to Our PeopleAcross the globe, we are united by a singular Purpose: Sustainability is no small ambition. That's why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!Our Commitment to Inclusion & BelongingAt Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.Work AuthorizationCopeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerCopeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: