Growth Marketing Lead (Nectar App)

We’re Jubilee Media. At Jubilee, we’re on a mission to provoke understanding and create human connection. We explore experiences that push people to feel more, think more, and see more in others. We challenge the belief of a black-and-white world, and instead embrace the complexity and richness of our experiences. By magnifying these stories we can discover personal identities, shared truths, and how we fit in the overarching human story. People are at the heart of everything we do, and we’re looking for the next passionate teammate to join us on this journey. Together, we have the power to shift perspectives—and maybe even change the world. About This Role We’re not hiring a traditional marketer. We’re looking for someone who understands how the internet actually works. As Nectar’s Growth Engineer, you care deeply about one thing: leveraging platform algorithms to drive viral, measurable growth. Your primary focus will be building and operating a UGC-first growth engine from scratch, turning creators, trends, and cultural moments into installs and activations. You’ll think deeply about hooks, retention curves, creator coaching, scroll-stopping first seconds, comment dynamics, and what genuinely motivates someone to download an app. UGC is the core lever. You will also oversee the broader acquisition ecosystem (organic, creators, paid, and ASO), ensuring these channels work together to scale what’s performing. This is a zero-to-one opportunity. You’ll help build the engine and shape how it runs. What You’ll Own The entire acquisition funnel (discovery → install → activation)A high-velocity UGC testing enginePaid amplification strategy and creative feedback loopsApp Store Optimization (ASO) performance and testingCreator sourcing, coaching, and performance systemsChannel experimentation and budget allocation decisionsTurning organic signals into scalable growth across channels What You’ll Do Build the UGC Machine Develop and grow a network of UGC creatorsLaunch and test multiple new creatives each weekWrite and refine hooks and scripts based on performance dataAnalyze retention curves and adjust creative accordinglyIdentify breakout content early and scale it thoughtfullyTranslate trends into Nectar-native concepts before they peakBuild frameworks that improve creative performance over time Coach Creators to Win Recruit and work directly with emerging creatorsGive data-backed feedback on performanceHelp creators understand how to drive installs, not just viewsBuild repeatable systems so creators can plug in and execute fastDevelop long-term growth partners, not one-off posts Oversee and Optimize All Acquisition Channels Decide when organic wins should be scaled via paidPartner on paid strategy, creative iteration, and budget efficiencyOwn ASO testing: screenshots, previews, metadata, positioningExperiment with influencers, partnerships, and new distribution channelsUnderstand CAC by channel and reallocate based on performanceBuild a clear view of what drives installs and what doesn’t Run Experiments Relentlessly Test angles, messaging, positioning, and offersMake informed decisions about what to scale and what to sunsetTranslate performance data into actionable creative insightsCollaborate with Product on activation and onboarding optimizationSupport ASO and paid amplification once creatives prove themselves Who You Are 1-4 years in UGC, short-form content, creator marketing, performance marketing, or growthDeeply fluent in TikTok, Reels, and short-form distribution mechanicsYou understand why some content spreads and how to replicate itYou’re comfortable owning performance metrics (installs, CAC, activation)You’re curious about paid media and ASO, even if you haven’t fully owned them yetExcited by ownership and building something early Compensation & Perks Competitive Compensation – $90,000 - $130,000 Flexible PTO – Take the time you need to rest and recharge! Generous Holidays – Plus a sweet week-long reset at the end of the year Medical, dental, and vision plans – Choose the one that works best for your lifestyle! Team Retreats, Bonding Activities, and a People-Centered Culture Catered Lunches & Stocked Kitchen Annual Learning Stipend Life Insurance, 401(k) Plan Stock Options Work Model At Jubilee, we follow a hybrid work model — We’re in the El Segundo office 3 days a week and remote for 2. So, you’ll need to be local or ready to make the move! #J-18808-Ljbffr Jubilee, Inc.