In-Store Brand & Merchandising Specialist

The Advanced Hydration Team is looking for a Retail Execution Specialist (RES) to join our team. As a Retail Execution Specialist (RES), you will be the ultimate ambassador for our Advanced Hydration Brands. You’ll be responsible for amplifying the execution of fan and athlete‑loved brands on shelves and displays in‑store, focusing on execution, merchandising, and upselling. Your role is crucial in driving sales growth and maximizing the presence of our brands within your assigned territory.

RESPONSIBILITIES

Sales Growth and Merchandising: Identify and capitalize on opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service. Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points to engage consumers. Brand Ambassadorship: Actively interact with store personnel and consumers to provide in‑depth product knowledge and insights, ensuring a positive brand experience. Program Execution: Efficiently execute all sales programs and initiatives, including selling‑in promotional programs, ensuring customer compliance, and achieving maximum brand potential. Collaboration: Partner with Coca‑Cola Merchandisers and the Advanced Hydration Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out‑of‑stocks, and uphold company merchandising standards. Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill. Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan‑ograms, replacing decals or tags, and transporting, building, and maintaining point‑of‑sale advertising and coupons for territory accounts as needed. Technology Utilization: Utilize company‑provided technology for real‑time daily reporting, analyze reports, and leverage insights to drive success in‑store.

REQUIREMENTS

Bachelor's degree or relevant experience preferred. Entry‑level applicants with willingness to learn considered; candidates with 0–2 years experience in sales, merchandising, marketing, or customer service encouraged to apply. Must be located in Greensboro, North Carolina, or willing to relocate at own expense. Strong selling skill set and ability to influence store/ownership personnel through fact‑based data selling, problem solving, and creative thinking. Self‑motivated with the ability to work independently within a large territory and multitask across a large number of stores. Strong interpersonal and time‑management skills; ability to effectively communicate successes, challenges, and opportunities, verbally and in writing, cross‑functionally and through all levels of management. Entrepreneurial spirit and enthusiasm for our brands and their purpose. Must be able to lift 25–50 lbs with frequent bending, reaching, and kneeling to support product display building and events. Occasional off‑hours/weekend work, as needed. Must have a personal vehicle, maintain an excellent driving record, and hold a valid driver’s license for use during work hours; willingness to drive throughout the territory is essential, including ability to drive long distances as needed. Motor Vehicle Records must satisfy company standards per Driving Policy. Pay Range: United States of America: 57,800 USD – 69,400 USD Annual Incentive Reference Value Percentage: 7.5 Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Remote Travel Required: 76% – 100% Relocation Provided: No Job Posting End Date: June 1, 2026 The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. #J-18808-Ljbffr Coca-Cola HBC