Timberland: Digital Analyst (Americas)

Digital Analyst (Timberland Americas)

The Digital Analyst will be responsible for leading performance reporting, full-funnel analysis, and digital insights for our North America eCommerce business. This role owns the digital analytics roadmap, partners cross-functionally to interpret performance trends, and influences strategies that drive KPI improvement. We're looking for a data-driven storyteller with strong technical skills, a deep understanding of the digital funnel, and the ability to drive performance in a fast-paced environment.

Let's break down that day-in-the-life a bit more.

• Lead digital performance reporting for Timberland Americas—support the development, automation, and evolution of dashboards and KPI tracking tools across the full consumer funnel
• Oversee insights and storytelling across daily, weekly, quarterly and seasonal reviews
• Assist in authoring business requirements for any new reporting capabilities that need to be developed
• Lead Monday Readouts—deliver a clear POV on business performance: what happened, why, and what action is needed next
• Analyze end-to-end funnel performance, identifying improvement opportunities across consumer acquisition and retention, traffic, conversion, and average order value, while collaborating with cross-functional teams (Marketing, Content, Merchandising) to action against insights
• Evaluate product, site paths, and campaign performance to uncover growth opportunities, reduce drop-offs, and optimize engagement, conversion, and personalization strategies
• Assess funnel performance by page, category, and entry point, providing actionable recommendations to improve conversion rates and reduce bounce or abandonment
• Lead the build and maintenance of KPI targets tied to financial goals—by channel and customer type
• Own digital forecast accuracy—track and improve forecast-to-actual performance through collaboration with Planning and Marketing
• Build forward-looking forecasting tools—connect seasonal assortment and customer acquisition plans to KPI expectations and long-range performance planning
• Establish baseline reporting and monitor the effectiveness of loyalty program
• Partner closely with the Operations team to report on the efficacy of personalization and optimization efforts
• Grow Voice of Consumer programs with the goal of collecting insightful data, surfacing and reacting to trends to improve CX
• Guide SEO strategy and execution—report on organic performance and support the implementation of optimization strategies
• Recommend and integrate new tools or data sources to extend the team's analytics toolkit
• Elevate overall analytics capability

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of experience and professional achievements.

The foundation skills you will need in this position are:

• Be the digital analytics subject matter expert—own/influence GA, Power BI, and VF platforms for the Timberland brand
• Lead full-funnel performance reporting—from acquisition and engagement to conversion and revenue
• Design scalable, accurate, and actionable reporting solutions in partnership with VF Analytics, Digital Technology, and business stakeholders
• Translate data into clear, actionable recommendations that improve KPIs across traffic, conversion, margin, frequency and retention
• Build a prioritized digital analytics roadmap—starting with gap analysis and evolving capabilities over time
• Drive a culture of data-driven decision making, socializing insights and championing best practices
• Balance strategic thinking with hands-on execution

What does success looks like?

• KPI improvement across core digital performance metrics—traffic, conversion, average order value, and margin
• Improved digital forecast accuracy and predictable performance against plan
• High adoption of reporting tools that enable quick, data-informed decision-making
• Strong team engagement and development
• Trusted partnerships with Planning, Marketing, Content, and Merchandising
• Clear and confident POV on business health and next-step actions

Now WE have a question for YOU.

Are you in?

Hiring Range :

$68,000.00 USD - $85,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.