Business Systems Analyst

Business Systems Analyst

The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems.

Reports to: VP, Strategic Services

Job Responsibilities

• Configure and maintain HubSpot automation workflows, email templates, and forms
• Design and implement solutions using company tools to meet the business' needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
• Maintain data quality and consistency across multiple systems
• Develop and enforce data governance standards for contact properties, custom objects, and workflows

Requirements & Documentation

• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
• Document system configurations and maintain technical documentation
• Create documentation and standard operating procedures
• Develop and execute testing plans for new configurations

Project Leadership

• Lead HubSpot related projects from requirements through implementation
• Coordinate with business, IT, marketing, and sales teams on system changes
• Offer operational and technical support for day to day issues as reported
• Stay current with HubSpot updates and new features
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
• Monitor data synchronization and work with Integrations Team to resolve any integration issues
• Create custom reports and dashboards to track KPIs and business metrics
• Recommend process improvements based on system capabilities and best practices

Job Requirements (including Education)

Required Experience:

• 3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations
• Advanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools
• Experience with marketing automation and CRM platforms
• Proven experience in requirements gathering and technical documentation
• Strong analytical and problem solving abilities
• Project management experience, particularly with technical implementations
• Knowledge of marketing and sales operations
• Excellent written and verbal communication skills

Preferred Experience:

• Bachelor's degree in Business, Information Systems, Marketing, or related field
• Experience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiency
• HubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub)
• Experience designing scalable integration architecture (API limits, error handling, data mapping documentation)
• Familiarity with data privacy standards (GDPR, CCPA, or general PII handling)
• Data analysis and visualization skills
• Ability to read and modify existing JavaScript or Python for custom code to support debugging and troubleshooting

Candidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.