Director, Insights

How would we describe a career with Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers, Family, Mission, Purpose, Sustainability, Respect, Integrity, Work Ethic, Teamwork, Pride in Award Winning Products, and Agriculture.

Cabot Creamery has held B Corp certification since 2012, and became the world's first dairy co-op to do so. This certification demonstrates our commitment to transforming the global economy to benefit all people, communities, and the planet.

The salary range for this position is $120-130k

We offer a hybrid workplace with three days onsite in our corporate office (Tuesday - Thursday) in Waitsfield, VT.

We are seeking an experienced, strategically-minded leader to serve as our Director, Insights, overseeing Category, Consumer, and Shopper Insights. In this role you will be responsible for transforming data, research, and trends into the strategic intelligence that guides brand building, innovation, channel strategy, customer engagement, and key business decisions.

The ideal candidate has CPG experience and combines analytical rigor with storytelling excellence - someone who can simplify complex data into actionable insights impossible to ignore and essential to decision-making across the organization, at retail, and with external partners.

You will report to our VP, Marketing


Direct Reports: Manager, Category Insights, Manager, Consumer Insights


What you'll be doing:

• Lead, mentor and develop a high-performing insights team across category, consumer, and shopper.
• Foster an insights-led culture across the business. Act as a strategic partner and insight-driven voice of the consumer, category, and shopper to the cross functional Marketing team, New Products/Innovation, Sales, Strategy and Senior Leadership. Synthesize insights into compelling narratives that drive alignment and influence business decisions.
• Oversee the full consumer learning plan, coaching and guiding the consumer insights team while informing the design, execution, and analysis of quantitative and qualitative research. Ensure that consumer understanding is translated into actionable insights for the brand, innovation, and communications.

• Elevate the brand's category thought leadership with retailers, developing compelling category stories for retail partners that build beyond syndicated data into category advisor-level mastery. Lead category analysis including market trends, brand performance, competitive dynamics, macro forces, and future outlook.
• Own shopper behavior understanding across retail and foodservice channels. Develop shopper-based strategies that inform customer marketing, retail activation, and the path to purchase. Partner with Shopper & Customer Marketing and Sales to build compelling customer-specific stories that win at retail. Provide insights that improve merchandising, assortment, and retail experience decisions.
• Identify emerging consumer, category, macro, and retail trends to inform innovation and long-term strategic planning. Deliver actionable foresight that inspires future product development, brand positioning, and channel strategy. Serve as the organization's resource for evolving consumer behaviors and marketplace dynamics.
• Champion the building of reporting and dashboards that simplify complex information for use across the organization. Establish and track KPIs to monitor marketing and organizational goals and overall marketplace performance. Integrate syndicated data, custom retail analytics, panel insights, loyalty data, and ecommerce performance for a full picture view of brand performance.
• Manage the Insights budget, ensuring efficient allocation of resources to support business priorities. Lead and manage insights platform/vendor strategy, ensuring the use of best-in-class methodologies and tools in accordance with the business need while being financially prudent.

What we are seeking:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 15+ years of progressive leadership in Consumer Insights, Market Research, or Analytics, preferably within CPG
• Strong business acumen and a passion for understanding human behavior and marketplace dynamics.
• Passion for purpose-driven brands and an innovative/curious mindset.
• Advanced knowledge of insights methodologies, including quantitative, qualitative, syndicated data (e.g., Nielsen, Circana), analytics, and emerging research approaches.
• Experience managing research partners and designing primary research (qual & quant).
• Exceptional storytelling skills, ability to simplify complexity and influence senior stakeholders both visually and through dialogue, Customer-facing experience a plus
• Proven ability to build cross-functional relationships and lead insights across departments.
• Experience developing and growing insights teams.
• Experience managing insights budgets, agencies, and analytics platforms.

• Willingness to travel as needed.

Agri-Mark is an equal opportunity employer. The company is committed to the fundamental principle of equal opportunity and equal treatment for every qualified prospective and current employee. The company does not discriminate or allow discrimination on the basis of race (including traits historically associated with race including hair texture and protective hairstyles), color, religion, ancestry, national origin, citizenship, genetic information, sex (including pregnancy or pregnancy-related conditions), sexual orientation, gender identity, place of birth, crime victim status, age, physical or mental disability, a positive result from an HIV-related blood test, military or veteran status, or any other classification protected under applicable federal and/or state law.

Agri-Mark complies with all federal, state, and local laws and regulations.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.