Audience Insights & Measurement Analyst (Contract)
MW Partner
Responsibilities and duties:
- Deliver audience analyses, competitive positioning, and custom cuts against client and category briefs on sales timelines
- Build reusable templates and pull-sheets so recurring requests stop being rebuilt from scratch
- Translate audience data into language that lands in a client conversation, not just a research readout
- Help us leverage ad intel to build useful tools, data analyses and sales stories for the ad sales pipeline.
- Establish the viewership baseline beneath the plan's stated key performance indicators: ratings, share, time spent viewing, average minute audience, net new viewers, viewer migration, and cross-platform duplication
- Support the two advocacy-stage measures that connect fandom to the business: advertising revenue attribution to owned audience, and viewership correlation with fan tier depth
- Contribute the viewership layer of the Audience Development Tracker, the unified dashboard launching in the third and fourth quarters of 2026 alongside the first performance readout to the senior leadership team
- Size audience opportunity for pilot franchises and support the franchise prioritization scorecard with defensible evidence
- Help connect syndicated viewership data to first-party fan data as the Acxiom and Snowflake identity integration goes live in the second quarter of 2026
- Partner on measurement design for fan programs and activations - what gets captured, what it is compared against, and what counts as a real result
- Help cultivate a burgeoning agency relationship, supporting additional requests as needed
Requirements:
- 4+ years in media research, audience measurement, or media analytics - network, studio, agency, or measurement provider
- Hands-on experience with Nielsen NPower (required), and VideoAmp (preferred). Experience with BOTH is ideal.
- Fluency with television and streaming audience metrics: ratings, share, time spent viewing, average minute audience, reach, and duplication
- Strong Microsoft Excel and Microsoft PowerPoint skills; ability to build a clean, repeatable deliverable
- Proven ability to support sales under deadline pressure without sacrificing accuracy
- Comfort stating what the data does and does not support
For a further discussion or to find out more, contact Amit Kumar on View phone number on us.fitly.work or apply now.
Vacancy posted 2 days ago
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